Marketing Specialist

Splash Software; Dubai; On-site; USD 13,000 - 22,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Specialist to spearhead influencer marketing campaigns across major platforms like Twitch, YouTube, TikTok, and Instagram. This role is pivotal in enhancing brand visibility and user engagement through strategic partnerships with influencers. The ideal candidate will bring 3-5 years of experience in influencer marketing, showcasing excellent communication and negotiation skills, along with a creative mindset. Join a forward-thinking team where your contributions will significantly impact the growth and success of innovative marketing initiatives in the exciting iGaming sector.

Qualifications

• 3-5 years of marketing experience with social media influencers.
• Excellent communication and negotiation skills required.

Responsibilities

• Develop and execute influencer marketing strategies across various platforms.
• Manage end-to-end influencer campaigns and track performance.

Skills

Influencer Marketing

Communication Skills

Negotiation Skills

Project Management

Analytical Skills

Tools

Influencer Campaign Tools

Analytics Platforms

Job description

Role Overview:
As our Marketing Specialist you will be responsible for creating, managing, and optimizing influencer marketing campaigns across platforms such as Twitch, YouTube, TikTok, and Instagram. You will play a key role in driving brand visibility, user acquisition, and engagement through strategic partnerships with influencers and content creators. Experience in the B2B side of iGaming is considered a strong advantage.

Responsibilities:

1. Develop and execute influencer marketing strategies across Twitch, YouTube, TikTok, and Instagram.
2. Identify, recruit, and maintain relationships with gaming influencers and content creators.
3. Manage end-to-end influencer campaigns including outreach, negotiation, contracts, content briefs, and reporting.
4. Track campaign performance and optimize for ROI using relevant metrics and analytics tools.
5. Collaborate with internal teams including content, creative, product, and performance marketing to align messaging and campaigns.
6. Stay up-to-date on influencer trends, social media developments, and platform algorithm changes.
7. Provide competitive analysis and insights on market trends within the influencer and iGaming space.
8. Assist with B2B marketing initiatives where relevant, such as affiliate collaborations, events, or digital campaigns.

Requirements:

1. 3-5 years of proven marketing experience working with Twitch streamers, YouTubers, TikTokers, and Instagram influencers.
2. Excellent communication and negotiation skills.
3. Self-starter with a creative mindset and attention to detail.
4. Experience managing multiple projects and partnerships simultaneously.
5. Familiarity with influencer campaign tools and analytics platforms.
6. Bonus: Experience or network within the B2B iGaming industry (e.g. affiliate marketing platform providers, operators).