Marketing Specialist

Vantage; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading financial services provider is looking for a Performance Marketing Specialist based in Dubai. The candidate will manage and optimize paid advertising campaigns on platforms like Google Ads and Meta Ads, focusing on generating high-quality leads and improving ROI. With 2–5 years of experience in the financial industry, the specialist will analyze performance metrics, collaborate on landing page strategies, and efficiently manage ad budgets.

Qualifications

• 2–5 years of experience in performance marketing, preferably in the financial services or trading industry.
• Strong analytical skills to assess campaign performance effectively.
• Experience managing budgets and optimizing for ROI.

Responsibilities

• Plan, set up, and optimize paid advertising campaigns across multiple platforms.
• Drive targeted traffic and generate high-quality leads.
• Monitor daily metrics and identify trends for optimization.
• Collaborate to test and optimize landing pages.
• Manage monthly ad budgets to meet business goals.
• Prepare performance reports with actionable insights.

Skills

Analytical skills

Campaign management

Expertise in acquisition metrics

ROI optimization

Lead generation

User growth strategies

Tools

Google Ads

Meta Ads

Job description

About the Company:

Vantage was established in 2009 in Sydney, Australia. It is regulated by the Australian Securities and Investment Commission (ASIC), overseeing financial services to promote investor and consumer confidence. Recognized globally as a Premium Forex Broker, Vantage has received awards for reliability, safety, and transparency from organizations such as Forex Broker Australia, IBTIMES, World Finance, and TheForexAwards.com.

For more information, visit https://www.vantagemarkets.com/.

We are seeking a results-driven Performance Marketing Specialist to manage and scale paid media campaigns across Google Ads, Meta Ads, and other platforms. The role requires strong analytical skills, hands-on campaign management, and expertise in acquisition metrics within the financial services and trading industry. The ideal candidate will focus on ROI optimization, high-quality lead generation, and user growth in the Indian market.

Position Title: Marketing Specialist

Location: Dubai (Office-based)

Experience Required: 2–5 years

Reporting To: Head of Marketing – Regional Marketing

Industry Preference: CFD, Forex, Financial Services

Key Job Responsibilities:

1. Campaign Execution & Optimization: Plan, set up, and optimize paid advertising campaigns on platforms such as Google Ads, Meta (Facebook & Instagram), and programmatic/display channels.
2. Lead Generation & Acquisition: Drive targeted traffic and generate high-quality leads, ensuring low CPA and improved conversion rates.
3. Performance Analysis: Monitor daily metrics (CTR, CVR, CPL, FTD, ND), identify trends, and implement data-driven optimizations.
4. Landing Page Strategy: Collaborate with web and design teams to test and optimize landing pages for better user experience and ad relevance.
5. Budget Management: Manage monthly ad budgets efficiently, aligning spending with business goals and ROI targets.
6. Reporting: Prepare weekly and monthly performance reports with actionable insights for the senior marketing team.
7. Collaborations: Work with marketing agencies, creative teams, and internal stakeholders to execute campaigns in line with brand strategy and compliance standards.