Marketing Specialist

* Develop and execute a comprehensive social media strategy aimed at increasing brand awareness, engagement, and community growth.

* Create and schedule compelling, high-quality content—including visuals, captions, stories, and videos—across platforms like Facebook, Instagram, TikTok, Snapchat, and LinkedIn.

* Design and edit content using graphic and video tools to ensure brand consistency and visually engaging posts.

* Monitor and analyze social media performance metrics; generate regular performance reports with insights and recommendations for improvement.

* Plan, launch, and optimize paid advertising campaigns across platforms such as Facebook Ads, Instagram Ads, Google Ads, TikTok, Snapchat, and LinkedIn.

* Conduct in-depth audience research and segmentation to create highly targeted and effective ad campaigns.

* A/B test creatives, ad copy, and targeting strategies to enhance campaign performance and maximize return on ad spend (ROAS).

* Manage and optimize budgets, bids, and campaign performance in real time to ensure efficiency and profitability.

* Stay up to date with industry trends, platform algorithm changes, and best practices in social media marketing and digital advertising.

Employment Type

• Full Time

Company Industry

• Medical
• Medical Devices

Department / Functional Area

• Advertising
• Media Planning
• PR

Keywords

• Develop And Execute A Comprehensive Social Media Strategy Aimed At Increasing Brand Awareness
• Digital Marketing
• Content Marketing Specialist
• Content Creation
• Marketing Communications Specialist