Marketing & Social Media Account Officer

Skills Hub Recruitment Solutions; Abu Dhabi; On-site; AED 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Marketing & Social Media Account Officer to enhance brand visibility and engagement through comprehensive social media strategies. In this dynamic role, you will leverage AI technologies to analyze performance metrics and optimize content, while creating engaging content tailored to the target audience. You will collaborate with various teams to align social media efforts with marketing objectives and stay updated with the latest trends. If you have a creative mindset and a passion for social media, this opportunity is perfect for you to make a significant impact in a fast-paced environment.

Qualifications

• Proven experience as a Social Media Specialist with successful campaigns.
• Strong understanding of AI technologies in social media marketing.

Responsibilities

• Develop and implement social media strategies to enhance brand visibility.
• Utilize AI tools to analyze trends and optimize content strategies.

Skills

Social Media Marketing

AI Technologies

Content Creation

Analytical Skills

Communication Skills

Project Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Computer Science

Tools

Hootsuite

Buffer

Sprinklr

Brandwatch

Adobe Creative Suite

Job description

Marketing & Social Media Account Officer

About the job Marketing & Social Media Account Officer

Key Responsibilities:

1. Develop and implement comprehensive social media strategies to enhance brand visibility and engagement across multiple platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
2. Utilize AI tools and technologies to analyze social media trends, track performance metrics, and optimize content strategies.
3. Create, curate, and manage high-quality, engaging content tailored to our target audience.
4. Monitor and respond to social media interactions in a timely and professional manner.
5. Collaborate with marketing, design, and content teams to align social media efforts with overall marketing campaigns and objectives.
6. Conduct regular social media audits and competitor analysis to identify areas for improvement.
7. Stay up-to-date with the latest social media trends, tools, and best practices, particularly those related to AI and machine learning.
8. Generate and present reports on social media performance, insights, and recommendations for enhancement.

Qualifications:

1. Bachelors degree in Marketing, Communications, Computer Science, or a related field.
2. Proven experience as a Social Media Specialist or similar role, with a portfolio of successful social media campaigns.
3. Strong understanding of AI technologies and their application in social media marketing.
4. Proficiency in social media management tools (e.g., Hootsuite, Buffer) and AI analytics platforms (e.g., Sprinklr, Brandwatch).
5. Excellent communication and writing skills in English; proficiency in Arabic is a plus.
6. Creative mindset with the ability to generate innovative ideas and content.
7. Strong analytical skills with the ability to interpret social media data and trends.
8. Ability to work independently and as part of a team in a fast-paced environment.
9. Demonstrated ability to manage multiple projects simultaneously and meet deadlines.

Preferred Qualifications:

1. Experience with paid social media advertising and campaign management.
2. Familiarity with graphic design tools (e.g., Adobe Creative Suite).
3. Certification in social media marketing or related areas.