Marketing Roles

Joud Coffee; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A local coffee business in Abu Dhabi is looking for a marketing professional to develop and execute campaigns, manage digital content, and conduct market research. The ideal candidate will engage with cross-functional teams and analyze performance metrics to enhance brand visibility and customer engagement.

Qualifications

• Proven experience in developing and executing marketing campaigns.
• Strong understanding of digital marketing and social media strategies.
• Ability to analyze performance metrics and prepare reports.

Responsibilities

• Develop, plan, and execute marketing campaigns.
• Create and manage content for digital platforms.
• Conduct market research and analyze trends.

Job description

• Develop, plan, and execute marketing campaigns to support brand awareness, customer engagement, and sales growth.
• Create and manage content for digital platforms (social media, website, email, etc.) aligned with brand voice and strategy.
• Conduct market research to identify trends, customer preferences, and competitor activities.
• Collaborate with cross-functional teams (sales, operations, design, product) to deliver integrated marketing initiatives.
• Monitor and analyze performance metrics (campaign ROI, digital analytics, customer engagement) and prepare reports.
• Support event planning, promotions, and partnerships to enhance brand visibility.
• Manage relationships with agencies, vendors, and external partners for marketing deliverables.
• Ensure consistent application of brand guidelines across all communications and materials.
• Stay updated on emerging marketing tools, technologies, and best practices to bring innovative ideas.
• Assist in budgeting and tracking marketing expenses to ensure cost-effectiveness.
• Encourage and curate User Generated Content (UGC) from customers to build brand authenticity and community engagement.
• Collaborate with influencers and brand advocates to amplify UGC campaigns and expand reach.
• Moderate, repurpose, and integrate UGC into brand channels while ensuring alignment with company standards and policies.