Marketing Manager-User Growth(online and offline)

Responsibilities:

1. Conduct in-depth research on the Middle Eastern market, analyze evolving demands from both merchant and user perspectives, and develop online/offline marketing strategies and key initiatives, including leveraging social media, viral campaigns, and creative events to enhance the Keeta Drone brand’s visibility and positioning.
2. Identify market trends in the Middle East, plan and execute high-impact Keeta Drone user growth campaigns, including creative offline events and digital content. Lead end-to-end execution, integrating internal and external business resources and merchant partnerships.
3. Formulate media strategies, and lead SEO and SEM enhancement. Plan and execute marketing content on Google and Meta, track and evaluate campaign performance to drive Keeta Drone APP downloads and user orders.
4. Conduct in-app data analysis, identify product optimization opportunities, and work with cross-functional teams to improve the total experience and value chain to end users.

Minimum Requirements:

1. Bachelor’s degree or above in Marketing, Communications, Advertising, or related fields. 5+ years of marketing experience preferred.
2. Strong creative thinking, business acumen, and marketing expertise. Familiarity with user growth online and offline activities in the MENA market is a plus.
3. Proven experience in end-to-end campaign management with a broad knowledge base, innovative ideation, and exceptional copywriting skills—insightful, engaging, and compelling.
4. Excellent communication, collaboration, and problem-solving skills. Self-driven, highly accountable, and adept at cross-functional coordination.
5. Professional English proficiency (working language).