Marketing Manager - User Acquisition

Raseed; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Raseed, a rapidly growing fintech brand in the MENA region, is seeking a User Acquisition Lead. This role involves driving performance marketing efforts and optimizing acquisition strategies to scale the customer base while ensuring strong unit economics. Ideal candidates will possess significant experience in growth marketing, have a data-driven mindset, and excel in team collaborations.

Benefits

Dynamic exciting work environment

Attractive salary

Stock options

Opportunity to work with the fastest growing fintech brand in the MENA region

Qualifications

• 5+ years of experience in performance marketing or user acquisition.
• Expertise in mobile-first marketing and app analytics.
• Ability to optimize CAC, LTV, and ROAS.

Responsibilities

• Co-lead and execute performance marketing campaigns across channels.
• Develop data-driven acquisition strategies and optimize performance.
• Work cross-functionally with teams to improve customer journey.

Skills

Performance Marketing

User Acquisition

Growth Marketing

Analytical Skills

Mobile Growth Strategies

Tools

Google Analytics

Looker

Singula

Job description

About Us
Raseed brings down barriers to creating wealth by making investing easy, simple, and affordable for our users to trade and invest.

If you love challenges and believe in this mission, we’d love to have you on board.

About the Role

We are seeking a highly skilled and data-driven User Acquisition Lead to join our team at Raseed.

This role is instrumental in driving our performance marketing efforts across different channels.

The ideal candidate will be an expert in user acquisition, attribution, and growth marketing strategies.

You will play a key role in optimizing acquisition efforts and scaling our customer base efficiently and profitably.

Key Responsibilities

1. Co-Lead and execute performance marketing campaigns across different channels.
2. Develop and implement data-driven acquisition strategies, ensuring optimal allocation of budget and resources.
3. Optimize campaign performance to drive high-quality user acquisition while maintaining strong unit economics.
4. Work cross-functionally with product, data, creative, and compliance teams to refine messaging, targeting, and customer journey improvements.
5. Enhance attribution modeling and tracking, ensuring accurate measurement of multi-channel impact and conversion efficiency.
6. Analyze campaign performance and insights, leveraging analytics tools to identify trends, opportunities, and areas for improvement.
7. Drive experimentation and A/B testing to iterate and refine strategies, improving conversion rates and ROAS.
8. Stay ahead of industry trends and changes, ensuring Raseed remains at the forefront of performance marketing innovations.

What We’re Looking For

1. 5+ years of experience in performance marketing, user acquisition, or growth roles.
2. Expertise in mobile-first marketing, including app analytics, user acquisition for mobile apps, and mobile growth strategies.
3. Strong understanding of attribution models, incrementality testing, and marketing analytics.
4. Proven ability to optimize CAC, LTV, and ROAS while driving sustainable growth.
5. Proficiency with marketing analytics tools (Google Analytics, Looker, Singula, etc.).
6. Strong analytical skills, comfortable making data-driven decisions.
7. A proactive and entrepreneurial mindset, with a passion for testing and learning.

What We Offer

• Dynamic exciting work environment
• Attractive salary
• Stock options
• Opportunity to work with the fastest growing fintech brand in the MENA region