Marketing Manager, SIRO One Za'abeel

Kerzner International; Dubai; On-site; AED 300,000 - 460,000; Full time

Job summary

Kerzner International's SIRO One Za’abeel in Dubai seeks a Marketing Manager to lead day-to-day marketing, developing integrated campaigns that grow brand awareness and drive commercial performance across rooms, memberships, fitness and wellbeing experiences.

You will collaborate with hotel operations, Commercial teams, Global SIRO, agencies and partners to translate the SIRO brand into locally relevant, high-impact activity across digital, social, PR, content, partnerships, events and CRM,

Qualifications

• Minimum five years of experience in integrated marketing, ideally within luxury or lifestyle hospitality.
• Strong knowledge of the Dubai hospitality and lifestyle market.
• Proven experience delivering integrated campaigns across digital, social, PR, content, partnerships and events.
• Strong commercial awareness and experience supporting revenue-generating activity.
• Experience managing agencies, budgets, timelines and campaign reporting.
• Excellent written and spoken English.
• Strong copywriting, presentation and stakeholder-management skills.
• Demonstrated ability to manage multiple projects in a fast-paced environment.
• Strong interest in fitness, wellbeing, performance and lifestyle brands.
• Flexibility to support evening and weekend events when required.

Responsibilities

• Lead day-to-day marketing for SIRO One Za’abeel.
• Develop integrated campaigns to build brand awareness and drive performance across rooms, memberships, fitness, recovery and wellbeing experiences.
• Collaborate with hotel operations, Commercial teams, Global SIRO, agencies and strategic partners.
• Translate the SIRO brand into locally relevant, high-impact activity across digital, social, PR, content, partnerships, events and CRM.
• Be creative, commercially minded and hands-on, with strong Dubai hospitality experience.
• Support the wider One Za’abeel cluster when required.

Skills

Integrated marketing

Digital marketing

Campaign management

Stakeholder management

Copywriting

English proficiency

Budget management

Agency management

Event coordination

Job description

Marketing Manager, SIRO One Za'abeel
( 20514 )

SIRO One Za’abeel is more than a hotel – it’s a movement; a global lifestyle brand where world-class wellbeing meets exceptional hospitality – through a combination of state-of-the-art fitness, nutrition, sleep, recovery, and mindfulness facilities in purpose-designed destination hotels.

Our hotels empower guests to unlock peak mental and physical performance, no matter who they are, or what they’re striving to achieve. We realise exceptional, immersive lifestyle destinations where you can live without compromise.

Be a part of the world’s first digitally integrated fitness and recovery hotel concept in Dubai and be inspired to become the best version of yourself, celebrating every milestone along the way. SIRO One Za’abeel creates an immersive lifestyle destination for a global community of fitness and wellbeing fanatics, enabling our guests to unlock and maintain peak mental and physical performance. SIRO One Za’abeel is the newest global hospitality and lifestyle brand by Kerzner International, owner of the iconic Atlantis Resort and Residences and ultra-luxury One&Only resorts worldwide.

About The Role

The Marketing and Communications Manager will lead the day-to-day marketing of SIRO One Za’abeel, developing integrated campaigns that build brand awareness, strengthen community engagement and drive commercial performance across rooms, memberships, fitness, recovery and wellbeing experiences Reporting to the Cluster Director of Marketing & Communications, the role will work closely with hotel operations, Commercial teams, Global SIRO, agencies and strategic partners to translate the SIRO brand into locally relevant, high-impact activity across digital, social, PR, content, partnerships, events and CRM. The successful candidate will be creative, commercially minded and hands-on, with strong experience in Dubai hospitality and an understanding of the luxury lifestyle, fitness and wellbeing landscape. While primarily responsible for SIRO, the role will also collaborate with and support the wider One Za’abeel cluster when required.

About You

• Minimum five years’ experience in integrated marketing, ideally within luxury or lifestyle hospitality
• Strong knowledge of the Dubai hospitality and lifestyle market
• Proven experience delivering integrated campaigns across digital, social, PR, content, partnerships and events
• Strong commercial awareness and experience supporting revenue-generating activity
• Experience managing agencies, budgets, timelines and campaign reporting
• Excellent written and spoken English
• Strong copywriting, presentation and stakeholder-management skills
• Demonstrated ability to manage multiple projects in a fast-paced environment
• Strong interest in fitness, wellbeing, performance and lifestyle brands
• Flexibility to support evening and weekend events when required

Our brand is expanding faster than ever before. We are investing in the growth of our company, and that means we are committed to investing in you. Join a team that is open-hearted, intuitive, generous, and spontaneous in spirit. We believe in making our guests happy beyond anything they have ever imagined. We wow them at every turn and create memories that will last a lifetime. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.