Director, Fitness

Atlantis Dubai; Dubai; On-site; AED 420,000 - 660,000; Full time

Job summary

SIRO One Za’abeel in Dubai seeks a Director of Fitness to lead the Fitness and Recovery Labs, driving guest engagement, profitability, and innovative wellness programming in a luxury hospitality setting.

You will manage a multidisciplinary team, shape memberships and revenue growth, oversee budgets, ensure peak service standards, and partner with Marketing and Sales to elevate SIRO’s wellness experiences.

Qualifications

• Minimum 3 years in luxury five-star hospitality fitness or wellness.
• At least 2 years in senior Fitness/W Wellness leadership.
• Strong budgeting, commercial performance, and ops experience.
• Proven ability to lead, coach, and develop teams.
• Experience with guest relations, memberships growth, and service excellence.
• Fluent English; additional languages are a plus.

Responsibilities

• Oversee operation of Fitness and Recovery facilities.
• Drive financial performance, budgeting, forecasting, and revenue growth.
• Develop innovative fitness programs and member journeys.
• Ensure exceptional guest and member satisfaction.
• Lead and develop a high-performing team.
• Collaborate with Marketing and Sales to promote offerings.
• Maintain high health, safety, and service standards.
• Stay ahead of wellness trends and implement initiatives.

Skills

Leadership

Budget management

Commercial mindset

Guest relations

Communication

Team development

Mindbody experience

Fluent English

Education

Diploma/Degree in Fitness or related field

Tools

Mindbody

Job description

Director, Fitness
(21006)

SIRO One Za’abeel is more than a hotel – it’s a movement; a global lifestyle brand where world-class wellbeing meets exceptional hospitality – through a combination of state-of-the-art fitness, nutrition, sleep, recovery, and mindfulness facilities in purpose-designed destination hotels.

Our hotels empower guests to unlock peak mental and physical performance, no matter who they are, or what they’re striving to achieve. We realise exceptional, immersive lifestyle destinations where you can live without compromise.

Be a part of the world’s first digitally integrated fitness and recovery hotel concept in Dubai and be inspired to become the best version of yourself, celebrating every milestone along the way. SIRO One Za’abeel creates an immersive lifestyle destination for a global community of fitness and wellbeing fanatics, enabling our guests to unlock and maintain peak mental and physical performance. SIRO One Za’abeel is the newest global hospitality and lifestyle brand by Kerzner International, owner of the iconic Atlantis Resort and Residences and ultra-luxury One&Only resorts worldwide.

About the Role

As Director of Fitness, you will oversee the strategic and operational leadership of the Fitness and Recovery Labs, ensuring the highest standards of service, guest engagement, and profitability. Reporting to the Hotel Manager, you will lead a multidisciplinary team including Fitness Managers, Personal Trainers, Recovery Specialists, and Nutrition professionals.

You will be responsible for developing innovative fitness programming, driving membership and revenue growth, managing budgets, maintaining operational excellence, and creating an environment where guests can achieve their wellness goals. You will also play a key role in shaping the future of the SIRO fitness offering through industry-leading concepts, partnerships, and experiences.

Key responsibilities include:

• Leading the overall operation of the Fitness and Recovery facilities.
• Driving financial performance, budgeting, forecasting, and revenue growth.
• Developing innovative fitness programs, classes, and member journeys.
• Ensuring exceptional guest and member satisfaction.
• Building, coaching, and developing a high-performing team.
• Partnering with Marketing and Sales to promote fitness offerings and memberships.
• Maintaining the highest standards of health, safety, cleanliness, and service.
• Staying ahead of industry trends and implementing new wellness initiatives.

About You

You are a dynamic fitness and wellness leader with a strong commercial mindset and a genuine passion for helping people achieve their goals. You thrive in a luxury hospitality environment and have a proven ability to inspire teams, build guest loyalty, and deliver exceptional operational results.

You are highly organised, detail-oriented, and confident managing multiple priorities in a fast-paced environment. With excellent communication and relationship-building skills, you naturally create positive experiences for guests, colleagues, and stakeholders alike.

Experience Requirements

• Minimum 3 years' experience in a luxury, five-star hospitality fitness, wellness, or lifestyle environment.
• At least 2 years' experience in a senior Fitness, Wellness, or Spa leadership role.
• Strong experience managing budgets, commercial performance, and operational standards.
• Proven ability to lead, coach, and develop high-performing teams.
• Experience in guest relations, membership growth, and service excellence.
• Strong administration and reporting capabilities.
• Experience using fitness management systems such as Mindbody is preferred.
• Internationally recognised diploma, degree, or equivalent qualification in Fitness, Sports Science, Wellness, or a related field.
• Fluent English communication skills; additional languages are an advantage.

Our brand is expanding faster than ever before. We are investing in the growth of our company, and that means we are committed to investing in you. Join a team that is open-hearted, intuitive, generous, and spontaneous in spirit. We believe in making our guests happy beyond anything they have ever imagined. We wow them at every turn and create memories that will last a lifetime. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.