Marketing Manager SIRO One Za Abeel

SIRO Hotels; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Join SIRO One Zaabeel as a Marketing and Communications Manager, where you will drive marketing operations and support brand positioning in a unique fitness-focused hospitality environment. You will engage with media, develop brand strategies, and support storytelling efforts, contributing to a culture of wellbeing and excellence. Ideal candidates will have a strong background in brand marketing, excellent leadership skills, and a passion for delivering exceptional experiences.

Qualifications

• At least 5 years of experience in brand marketing and PR within the service industry.
• Experience with luxury brands and fitness/spa industry is desirable.

Responsibilities

• Engage with media and manage PR agencies.
• Develop marketing strategies and evaluate market feedback.
• Create compelling narratives for diverse stakeholders.

Skills

Social Media

Customer Service

Leadership

Administrative Skills

Education

Bachelor's Degree in Marketing, Social Media, Advertising, or related field

Job description

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

(16325)

SIRO One Zaabeel is more than a hotel; it's a movement and a global lifestyle brand where world-class wellbeing meets exceptional hospitality through state-of-the-art fitness, nutrition, sleep, recovery, and mindfulness facilities in destination hotels.

Our hotels empower guests to unlock peak mental and physical performance, regardless of their background or goals. We create immersive lifestyle destinations where guests can live without compromise.

Join the world’s first digitally integrated fitness and recovery hotel in Dubai and be inspired to become the best version of yourself, celebrating every milestone. SIRO One Zaabeel offers an immersive lifestyle experience for a global community of fitness and wellbeing enthusiasts, enabling guests to achieve and maintain peak performance. It is the newest global hospitality and lifestyle brand by Kerzner International, renowned for Atlantis Resort and Residences and the ultra-luxury One&Only resorts worldwide.

About The Role

The Marketing and Communications Manager supports the Director of Marketing and Communications in driving the operational and financial aspects of marketing, ensuring the facility's viability, and maximizing opportunities. This role involves managing marketing communications, promotions, and implementing brand strategies for SIRO. The manager works closely with the Director to align activations with programming and budgets, promoting SIRO’s philosophy and services to help guests and members achieve their goals, fostering long-term success and a strong reputation.

Key Duties and Responsibilities

• PR & Media Relations: Engage with media, manage agencies, handle crisis communications, create press content, host media and KOLs, and review media releases drafted by regional PR agencies.
• Marketing & Communications Strategies: Develop detailed implementation plans and events aligned with overall brand activities, and evaluate market feedback post-events.
• Hotel Brand Positioning: Define and drive the hotel’s positioning, values, and USPs in collaboration with the marketing team and PR agency. Create compelling narratives for diverse stakeholders.
• Storytelling & Content Creation: Support storytelling strategies including brand partnerships, activations, guest programming, content creation, photo/video shoots, and post-production.
• Agency Management: Build and maintain relationships with local PR agencies.
• Partnerships: Identify and pursue strategic local and regional partnerships to enhance brand positioning, attract new audiences, and generate engaging content and events.

About You

• Fluent in English; other languages are a plus.
• Degree in Marketing, Social Media, Advertising, or related field (Bachelor’s or higher).
• At least 5 years of experience in brand marketing and PR within the service industry, with strong social media skills.
• Experience with luxury brands (desirable), fitness/spa industry operational experience (desirable), and sales/business development (desirable).
• Excellent customer service skills, a welcoming personality, attention to hygiene, strong administrative skills, positive attitude, leadership, and motivation skills.
• Flexible schedule, available to work evenings, weekends, and holidays.

Our brand is expanding rapidly. We are committed to investing in our team to deliver exceptional experiences and memorable moments for our guests. Join us to be at the heart of innovation and excellence.

Job Details

• Role Level: Mid-Level
• Work Type: Full-Time
• Country: United Arab Emirates
• City: Dubai

Company Website: [URL not provided]

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