Marketing Manager (Real Estate)

Prima Luxury; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

Prima Luxury Real Estate in Dubai is seeking a Creative Content Creator to join our marketing team and elevate our brand across digital channels. You will own property listing marketing, develop compelling listing materials, and ensure consistent branding across touchpoints to attract high-end buyers and tenants.

The ideal candidate has 2+ years in marketing, real estate or luxury hospitality, proven success in lead generation, and a data-driven mindset.

Qualifications

• 2+ years in marketing, real estate or related luxury hospitality.
• Proven real estate lead gen and property marketing success.
• Strong knowledge of residential and/or commercial real estate markets.
• Experience managing multi-property portfolios.

Responsibilities

• Oversee marketing for property listings, developments, and portfolios.
• Direct creation of listing materials including brochures, floor plans, signage, presentations, and sales collateral.
• Ensure consistent branding across all property touchpoints.
• Support leasing and sales teams with tailored marketing assets.
• Drive lead generation through digital channels (property websites, portals, SEO/SEM, paid media, social platforms).
• Oversee CRM, lead tracking, and marketing automation systems.
• Optimize conversion funnels from inquiry to site visit to close.
• Analyze campaign performance and adjust strategies to maximize ROI.

Skills

Marketing

Lead generation

Content creation

Branding

Negotiation

Tools

CRM systems

MLS familiarity

Google Ads

Meta Ads

SEO/SEM

Property portals

Job description

Prima Luxury Real Estate is a leading brokerage firm in Dubai, specializing in high-end properties and delivering exceptional client experiences. We are seeking a creative and detail-oriented Content Creator to join our dynamic marketing team and elevate our brand presence across digital platforms.

Key Responsibilities

Property & Listing Marketing

• Oversee marketing for property listings, developments, and portfolios
• Direct creation of listing materials including brochures, floor plans, signage, presentations, and sales collateral
• Ensure consistent branding across all property touchpoints
• Support leasing and sales teams with tailored marketing assets
• Drive lead generation through digital channels (property websites, portals, SEO/SEM, paid media, social platforms)
• Oversee CRM, lead tracking, and marketing automation systems
• Optimize conversion funnels from inquiry to site visit to close
• Analyze campaign performance and adjust strategies to maximize ROI

Brand & Communications

• Strengthen brand awareness and reputation in local and regional markets
• Oversee content strategy including property descriptions, email campaigns, social media, and PR
• Manage media relations, events, open houses, and property launches

Market Research & Insights

• Monitor real estate market trends, buyer/renter behavior, and competitor activity
• Conduct pricing and positioning research to support sales strategies
• Use insights to refine messaging and targeting

Qualifications & Experience

• 2+ years of marketing experience, with significant experience in real estate, property, luxury, hospitality, FnB or related industries
• Proven success in real estate lead generation and property marketing
• Strong understanding of residential and/or commercial real estate markets
• Experience managing multi-property or multi-market portfolios

Technical & Industry Skills

• Real estate marketing strategy and execution
• Property listing platforms and MLS familiarity
• Digital advertising (Google, Meta, property portals)
• CRM and lead management systems
• Budget management and ROI tracking

Leadership & Soft Skills

• Strong leadership and team development abilities
• Excellent communication and negotiation skills
• Data-driven, results-oriented mindset
• Ability to work cross-functionally with sales, leasing, and development teams
• Creative problem-solving and adaptability