Marketing Manager (Property Development)

Qureos; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading property development firm in Dubai is seeking an experienced Marketing Manager to lead marketing strategies for residential, commercial, and mixed-use projects. The ideal candidate will have 6–10 years of marketing experience, with at least 3–5 years in real estate. Responsibilities include overseeing branding, leading campaigns, and managing marketing collateral. This role demands strong leadership, communication skills, and proficiency in digital marketing tools.

Qualifications

• 6–10 years of marketing experience, including 3–5 years in property development.
• Proficiency in digital marketing tools and channels.
• Strong communication and leadership skills.

Responsibilities

• Develop marketing strategies for residential and commercial projects.
• Lead branding and positioning of new developments.
• Manage marketing collateral and digital presence.

Skills

Branding

Market research

Digital campaigns

Stakeholder engagement

Lead generation

Education

Bachelor’s degree in Marketing or related field

Master’s degree (preferred)

Tools

CRM platforms

Marketing analytics tools

Job description

Job Summary:

We are seeking an experienced Marketing Manager with a strong background in property development to lead the planning and execution of marketing strategies across residential, commercial, and mixed-use projects. The ideal candidate will have hands-on experience in branding, project launches, market research, digital campaigns, and stakeholder engagement within the real estate or property sector.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies for property developments from pre-launch through post-handover stages.
• Oversee branding and positioning of new developments in coordination with consultants, architects, and internal teams.
• Lead marketing campaigns across digital, print, outdoor media, and event activations ensuring alignment with sales objectives.
• Conduct market research, competitive analysis, and customer profiling to guide project pricing and targeting strategies.
• Collaborate with the sales team to ensure marketing efforts generate high-quality leads and conversions.
• Manage development of all marketing collateral: brochures, floor plans, 3D renders, and project videos.
• Coordinate sales center designs, mock-up units, and on-site marketing experiences.
• Oversee digital presence (website, social media, SEO/SEM, CRM integration).
• Manage relationships with agencies, media, branding consultants, and PR firms.
• Track KPIs, campaign performance, and ROI; adjust strategies accordingly.
• Plan and execute events: project launches, exhibitions, roadshows, investor presentations.
• Ensure all marketing activities comply with regulations and align with brand guidelines.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 6–10 years of marketing experience, including 3–5 years in real estate or property development.
• Proven success launching residential, commercial, or mixed-use projects.
• Proficiency in marketing tools, analytics, CRM platforms, and digital channels.
• Strong communication, leadership, and stakeholder management skills.
• Creative with attention to visual identity and brand standards.
• Familiar with real estate trends, customer expectations, and project life cycles.

Preferred Experience:

• GCC or MENA property market experience
• Exposure to luxury or high-rise developments
• Coordination with master developers and authorities (e.g., RERA, DLD)