Marketing Manager (Property Development)

Randstad (Schweiz) AG; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading recruitment agency in Dubai seeks an experienced Marketing Manager specialized in property development. The role involves crafting and executing marketing strategies for various projects while managing branding and stakeholder engagement. Candidates should have a bachelor's degree and 6–10 years of marketing experience, ideally within the real estate sector.

Qualifications

• 6–10 years of marketing experience, including 3–5 years in real estate or property development.
• Proven success launching residential, commercial, or mixed-use projects.
• Familiar with real estate trends, customer expectations, and project life cycles.

Responsibilities

• Develop and implement marketing strategies for property developments.
• Oversee branding, positioning, and marketing campaigns.
• Conduct market research and competitive analysis.
• Manage relationships with agencies and PR firms.
• Plan and execute promotional events.

Skills

Marketing strategy development

Branding and positioning

Digital campaign management

Market research

Stakeholder engagement

Creative skills

Communication skills

Leadership skills

Education

Bachelor’s degree in Marketing, Business or related field

Master’s degree (preferred)

Tools

CRM platforms

Marketing analytics tools

SEO/SEM tools

Job description

Job Summary:

We are seeking an experienced Marketing Manager with a strong background in property development to lead the planning and execution of marketing strategies across residential, commercial, and mixed-use projects. The ideal candidate will have hands-on experience in branding, project launches, market research, digital campaigns, and stakeholder engagement within the real estate or property sector.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies for property developments from pre-launch through post-handover stages.
• Oversee branding and positioning of new developments in coordination with consultants, architects, and internal teams.
• Lead marketing campaigns across digital, print, outdoor media, and event activations ensuring alignment with sales objectives.
• Conduct market research, competitive analysis, and customer profiling to guide project pricing and targeting strategies.
• Collaborate with the sales team to ensure marketing efforts generate high-quality leads and conversions.
• Manage development of all marketing collateral: brochures, floor plans, 3D renders, and project videos.
• Coordinate sales center designs, mock-up units, and on-site marketing experiences.
• Oversee digital presence (website, social media, SEO/SEM, CRM integration).
• Manage relationships with agencies, media, branding consultants, and PR firms.
• Track KPIs, campaign performance, and ROI; adjust strategies accordingly.
• Plan and execute events: project launches, exhibitions, roadshows, investor presentations.
• Ensure all marketing activities comply with regulations and align with brand guidelines.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 6–10 years of marketing experience, including 3–5 years in real estate or property development.
• Proven success launching residential, commercial, or mixed-use projects.
• Proficiency in marketing tools, analytics, CRM platforms, and digital channels.
• Strong communication, leadership, and stakeholder management skills.
• Creative with attention to visual identity and brand standards.
• Familiar with real estate trends, customer expectations, and project life cycles.

Preferred Experience:

• GCC or MENA property market experience
• Exposure to luxury or high-rise developments
• Coordination with master developers and authorities (e.g., RERA, DLD)