Marketing Manager, OHL, GCC Retail

Amazon; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading e-commerce company is seeking a Marketing Manager for the GCC team in Dubai. The candidate will lead the creative direction and strategy for the Home category, managing cross-channel campaigns and driving marketing initiatives. The role requires at least 6 years of marketing experience, strong analytical skills, and proficiency in tools like Excel and SQL. Join a dynamic environment to empower customers with innovative solutions.

Qualifications

• 6 years of professional non-internship marketing experience.
• Experience with A/B testing and audience segmentation.
• Strong written and verbal communication skills.

Responsibilities

• Lead annual category calendar and content planning.
• Drive customer demand through marketing campaigns.
• Coordinate and project manage across functions.

Skills

Cross-functional program execution

A/B testing

Data analysis

Strong communication

Content optimization

Tools

Microsoft Excel

SQL

HTML

Photoshop

Job description

Overview

The Amazon GCC team is looking for an enthusiastic creative OOH category Marketing Manager to help build and grow our business in the overall OHL team - Home Kitchen Sports Toys Furniture etc. The category Marketing Manager will play a leading role in developing the Home category's creative direction, style guidelines, and overall CX strategy, discoverability, and category online marketing calendar and strategy, meeting the needs of the business while protecting the integrity of the customer experience. They will propose, plan, and execute the merchandising plan, new features and products with minimal oversight, partnering with business teams to achieve project goals. This person will drive strategy and ambitions, and will set goals that all functions may be involved in achieving. Seen by the team and vendors as an expert in their product line and its customer base, the Marketing Manager will actively stay on top of new products, brands, trends, and markets and propose strategies for optimizing them from a content and promotional standpoint. This person is viewed as a standard-bearer for high-quality, high-impact content and as someone who creatively and proactively finds win-win solutions that benefit the category, the customer, and the overall business.

Key job responsibilities

• Lead annual category calendar, content planning, creative development, landing page CX design, and scheduling of cross-channel campaigns across gateway, manual merchandising slots, email / social for BAU (Business As Usual) / evergreen / x-site / deals & events
• Product launches & new releases (eg. Brand new product launches, big releases, new big sellers)
• Deals & events merchandising for the category (eg. back to school, Prime Day, White Friday)
• Post campaign measurement and analysis
• Coordinate and project manage across Vendor Management, Design, and Instock Management functions to source the content inputs for cross-channel campaign execution
• Understand the business requirements and coordinate with central marketing stakeholders to push the inputs into associates search and xsite, social channels as per the business goals
• Drive customer demand or overstock by partnering on ongoing deals & cross-site events
• Contribute to Weekly Business Reviews and Monthly Business Reviews Reporting for Content Management on the browse experience and changes for the categories. Build solutions to improve metrics based on leadership inputs
• Introduce, run, and report on a steady A/B testing cycle for content strategy optimization across storefronts, emails, and other traffic channels

Qualifications

• 6 years of professional non-internship marketing experience
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience with A/B testing, especially around audience segmentation and targeting
• Experience using Microsoft Excel to manipulate and analyze data to drive improvements
• A deep understanding of all traffic-driving mechanisms (Email, search, browse, SEO, etc.); actively engaged in optimizing those channels for your business
• Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Strong proficiency in analysis tools including Microsoft Excel and SQL
• Strong written and verbal communication skills
• Proven experience delivering results by partnering with and influencing others
• Experience with HTML, XML, Photoshop, and general office software

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Required Experience: Manager