Marketing Manager - Middle East

Pepperstone; Dubai; Hybrid; USD 60,000 - 90,000; Full time

Job summary

A leading fintech company is seeking a Marketing Manager to elevate its brand and expand its customer base across the Middle East. The role involves running campaigns, managing the website, and enhancing customer experience through strategic marketing initiatives. Ideal candidates will possess a strong background in marketing, creativity, and excellent communication skills, contributing to the company's growth in a dynamic environment.

Benefits

Competitive salary structure including company bonus scheme

Annual remuneration review

Employee referral bonuses

Flexible and hybrid working

Remote working option for up to 6 weeks per year

Ongoing personal development & learning opportunities

20 days of paid vacation within the first year

Comprehensive medical insurance

Qualifications

• Bachelor’s degree or undergraduate level in business and/or marketing.
• Post-graduate qualifications and digital marketing expertise preferred.
• Strong commercial acumen and excellent written communication skills.

Responsibilities

• Research, planning and implementation of marketing strategies for the ME region.
• Design and management of targeted marketing campaigns across various channels.
• Monitor campaign performance and provide bi-monthly reports.

Skills

Customer centricity

Creativity

Project management

Stakeholder management

Problem solving

Education

Bachelor’s degree in business and/or marketing

Post-graduate qualifications in digital marketing

Job description

The Pepperstone story started in 2010. We know what it’s like to trade the world’s markets. Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech we’re digital, nimble, connected, and united in our vision to create a better way to trade.
We thrive on progress – for our clients and for ourselves. Our organisational culture is ever-evolving, vibrant, diverse, global and results focused.
You’ll find our 550+ team currently across 11 locations and 9 time zones.

The Role

We’re excited to find a Marketing Manager who can blend creativity with strategy to help elevate our brand and expand our customer base across the Middle East! In this role, you’ll play a key part in achieving our business goals, including lead generation, acquisition, retention, digital initiatives, branding, and enhancing the customer experience. Day to day, you’ll be involved in running campaigns, managing our website, analyzing data, creating engaging content, coordinating events, and keeping our social media fresh and engaging.

Your key responsibilities will include, but not limited to:

• Research, planning and implementation of marketing strategies and initiatives focused on brand positioning, lead generation, customer acquisition and retention for the ME region.
• Design, implementation, and management of highly targeted marketing campaigns across an integrated mix of marketing channels, inclusive of website(s), content, social media, and brand.
• Plan, deliver and drive the marketing campaigns and initiatives for X2.
• Lead, manage and oversee marketing campaigns and social media communications in conjunction with the Marketing Assistant.
• Strengthen Pepperstone’s brand awareness, digital presence, customer engagement, site traffic and sales through strategic planning and execution.
• Placement of advertising to support Pepperstone’s revenue initiatives through media planning, digital metrics and scientific optimisation of marketing investment.
• Set KPIs to closely monitor and provide bi-monthly reporting on campaign performance, including capturing and assessing learnings to ensure continual campaign optimisation.
• Partner closely with work alongside internal stakeholders responsible for the array of customer touchpoints such as Sales, Product, Research, SEO and UX teams, to ensure that customers are receiving a consistent and strong brand experience across all channels.
• Maintain strong relationships with third parties, including publishers of content and media/advertising agencies.
• Work with technology and data science teams to create personalised, timely and relevant customer outbound communication strategies.
• Ensure that all marketing materials are produced in accordance with the compliance guidelines based on relevant regions.
• Effectively manage the budgets for ME region ensuring we are on target monthly.
• Identify, onboard, and manage new influencer partnerships, ensuring alignment with brand strategy; track performance through detailed reporting and deliver clear ROI analysis to inform future campaigns.

About you:

• Bachelor’s degree or undergraduate level in business and/or marketing
• Post-graduate qualifications and digital marketing expertise preferred
• Strong passion for customer centricity
• The ability to think creatively, challenge the status quo and transform the Pepperstone brand
• Excellent written communications skills, exceptional attention to detail
• Strong commercial acumen - able to understand the role of content in the broader business operations and apply commercial thinking to content development.
• Planning and time management
• Strong stakeholder and project management skills
• Good collaborator and team player
• A proactive problem solver
• Thrives in nimble, fast paced environments
• Commitment to further learning and development

Why you will enjoy working with us:

• Competitive salary structure including company bonus scheme
• Annual remuneration review
• Employee referral bonuses for referring top talent to the company
• Genuinely collaborative and friendly culture
• Flexible and hybrid working
• Remote working option - work from anywhere for up to 6 weeks per year
• Ongoing personal development & learning opportunities
• 3 paid volunteering days per year & Workplace Giving Program
• Enhanced Sick leave policy
• 20 days of paid vacation within the first year of employment, increasing to 25 days after one year
• Employee monthly & quarterly recognition programs for outstanding performance and achievements
• Regular events and celebrations
• Comprehensive medical insurance & opportunity to join the Dental scheme

More about Pepperstone

We’re a regulated online Forex and CFD trading platform. With the scale of a global fintech and the agility of a start-up, we arm our clients with everything they need to take on the global markets with confidence. You will be part of a wider passionate and friendly team, and whilst things may not always go to plan, we learn quickly and move forward with impact. To learn even more visitPepperstonecareers.comandwww.linkedin.com/company/pepperstone/

We understand it’s important to do due diligence on a prospective employer, see what our team are saying onGlassdoor. We respect our team members’ experiences and will never pay to remove a negative review.

Pepperstone is an equal opportunity employer. We are passionate about building a diverse workplace and strongly encourage applications from any background.

“We are a 2023 Circle Back Initiative Employer – we respond to every applicant”.

We will be reviewing applications as they come through, so if this is an opportunity that excites you, don't wait. Express your interest by clicking the apply button below as soon as possible.

Note to external agencies: While we appreciate the efforts of external recruitment agencies, we prefer to engage directly with applicants for this opportunity.

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