Marketing Manager Middle East

Greytip Software Private Limited; Dubai; On-site; AED 180,000 - 240,000; Full time

Benefits offered by this job

Visa sponsorship

Medical insurance

Annual flight allowance

Performance-based bonuses

Job summary

CSP Group, headquartered in Dubai, seeks a Marketing Manager to execute regional marketing strategy across UAE and GCC. You will drive brand visibility, support business development, and lead multi-channel campaigns in a regulated corporate services environment.

The role requires strong communication, stakeholder management, and a track record of delivering results in professional services. Arabic is a plus, English is essential.

Qualifications

• Bachelor’s degree in marketing, or a related field.
• Minimum 5–7 years of end-to-end marketing experience within the Middle East and the professional services industry (required).
• Prior experience at CSP Group is preferred.
• Strong understanding of the corporate services or consultancy sectors in the GCC.
• In‑depth understanding of CSP Group’s service lines or similar professional services sectors such as legal, corporate structuring, consulting, or regulatory advisory.
• Proven ability to collaborate with and influence senior stakeholders and cross‑functional teams.
• Proficiency in CRM platforms, Google Analytics, SEO/SEM tools, social media scheduling, and Adobe Creative Suite.
• Fluent English (required); Arabic is an advantage but not essential.

Responsibilities

• Develop and implement a cohesive marketing strategy aligned with the Group’s business objectives.
• Conduct market research to identify trends, client needs and competitive insights.
• Create and manage annual marketing budgets and forecast ROI for marketing initiatives.
• Manage and maintain CRM marketing database to ensure all clients are targeted.
• Oversee the development and execution of brand guidelines for all business units.
• Enhance the group’s brand identity and maintain consistency across all channels.
• Drive brand awareness campaigns across digital and traditional platforms.
• Plan, execute and evaluate multi-channel marketing campaigns.
• Manage advertising, promotions, and sponsorships to maximize visibility.
• Collaborate with internal teams and external agencies to deliver impactful marketing solutions.
• Develop and implement digital marketing strategies, including SEO/SEM, social media, and email marketing.
• Track and analyse key performance metrics to optimize digital campaigns.
• Manage the Group’s online presence, including websites and social media platforms.
• Oversee content strategy, including articles, newsletters, insights, and service updates aligned with market needs.
• Develop PR strategies to enhance the Group’s reputation.
• Ensure effective internal communication of marketing initiatives.
• Support planning and promotion of corporate events, networking functions, and webinars.
• Analyse campaign performance and provide actionable insights to stakeholders.
• Regularly report on marketing metrics and effectiveness to the Board.
• Stay updated on market trends and innovations to keep the group ahead of the competition.
• Manage relationships with external vendors, freelancers, and creative agencies.
• Collaborate with client-facing teams to produce tailored marketing materials, proposals, and presentations.
• Support the business development process through creation of high-quality collateral for RFPs and client pitches.

Skills

CRM platforms

Google Analytics

SEO/SEM tools

Social media scheduling

Adobe Creative Suite

Fluent English

Education

Bachelor’s degree in marketing

Related field

Tools

CRM software

Google Analytics

Adobe Creative Suite

Job description

We are corporate services firm headquartered in Dubai, with a regional presence across UAE, DIFC, ADGM, Saudi Arabia, Qatar, and Oman. We specialise in GCC market entry, business incorporation, and corporate structuring, offering fully regulated, end-to-end solutions including company formation, PRO and visa services, nominee arrangements, corporate sponsorship, payroll, and accounting advisory. Our services are tailored to support international businesses at every stage — from initial market entry to ongoing compliance and operational support.

The Role

Reporting directly to the Director of Commercial Middle East, the Marketing Manager will be responsible for executing the marketing strategy that reinforces CSP Group’s brand as a market leader in corporate services industry. The role will support the firm’s business development objectives, enhance brand visibility, and strengthen our competitive position across key GCC jurisdictions.

This is a hands‑on role requiring a proven marketing professional with an excellent understanding of the regulatory and commercial landscape in the region, exceptional communication and stakeholder management skills, and a demonstrable track record of delivering results within a corporate service, or professional service environment.

Key Responsibilities

Strategic Planning

• Develop and implement a cohesive marketing strategy aligned with the Group’s business objectives.
• Conduct market research to identify trends, client needs and competitive insights.
• Create and manage annual marketing budgets and forecast ROI for marketing initiatives.
• Manage and maintain CRM marketing database to ensure all clients are targeted.

Brand Management

• Oversee the development and execution of brand guidelines for all business units.
• Enhance the group’s brand identity and maintain consistency across all channels.
• Drive brand awareness campaigns across digital and traditional platforms.

Campaign Management

• Plan, execute and evaluate multi-channel marketing campaigns.
• Manage advertising, promotions, and sponsorships to maximize visibility.
• Collaborate with internal teams and external agencies to deliver impactful marketing solutions.

Digital Marketing

• Develop and implement digital marketing strategies, including SEO/SEM, social media, and email marketing.
• Track and analyse key performance metrics to optimize digital campaigns.
• Manage the Group’s online presence, including websites and social media platforms.
• Oversee content strategy, including articles, newsletters, insights, and service updates aligned with market needs.

Public Relations & Communication

• Develop PR strategies to enhance the Group’s reputation.
• Ensure effective internal communication of marketing initiatives.
• Support planning and promotion of corporate events, networking functions, and webinars.

Performance Analysis

• Analyse campaign performance and provide actionable insights to stakeholders.
• Regularly report on marketing metrics and effectiveness to the Board.
• Stay updated on market trends and innovations to keep the group ahead of the competition.
• Manage relationships with external vendors, freelancers, and creative agencies.

Client-Facing Marketing Support

• Collaborate with client-facing teams to produce tailored marketing materials, proposals, and presentations.
• Support the business development process through creation of high-quality collateral for RFPs and client pitches.

Requirements for the Role

• Bachelor’s degree in marketing, or a related field.
• Minimum 5–7 years of end-to-end marketing experience within the Middle East and the professional services industry (required). Prior experience at CSP Group is preferred.
• Strong understanding of the corporate services or consultancy sectors in the GCC.
• In‑depth understanding of CSP Group’s service lines or similar professional services sectors such as legal, corporate structuring, consulting, or regulatory advisory.
• Proven ability to collaborate with and influence senior stakeholders and cross‑functional teams.
• Proficiency in CRM platforms, Google Analytics, SEO/SEM tools, social media scheduling, and Adobe Creative Suite.
• Fluent English (required); Arabic is an advantage but not essential.

Core Competencies:

• Strong leadership skills with the ability to align marketing efforts across departments and regions.
• Excellent written and verbal communication, with the ability to tailor messaging to diverse audiences.
• Strategic thinker with a creative mindset and strong commercial acumen.
• Highly organised, with the ability to manage multiple projects and meet deadlines across jurisdictions.
• Data‑driven approach to decision‑making, with a strong focus on campaign performance and ROI.
• Agile and adaptable, able to thrive in a fast‑paced and evolving environment.

Why Join CSP Group?

Our employee value proposition includes:

• Visa sponsorship, comprehensive medical insurance, and an annual flight allowance
• Competitive salary reviews and performance‑based bonus schemes
• Structured career development, including access to training, mentorship, and clear progression pathways
• Exposure to regional markets and multi‑jurisdictional work
• Enhanced maternity and paternity leave entitlements
• Increased annual leave entitlement following three years of service
• Birthday leave – an additional day off to celebrate
• Long‑service recognition through additional leave entitlements
• Employee referral and new business incentive schemes
• Quarterly performance bonuses linked to client renewals
• Flexible Fridays – reduced working hours and business‑casual dress to support work‑life balance
• Monthly prize draws recognising employee contribution and engagement
• A positive, inclusive culture with regular team‑building activities and company events