Marketing Manager Middle East

CSP Group; Dubai; Sur place; AED 360 000 - 540 000; Plein temps

Avantages offerts par ce poste

Visa sponsorship

Medical insurance

Flight allowance

Bonus scheme

Career development

Résumé du poste

CSP Group in Dubai is seeking a Marketing Manager to lead the planning and delivery of marketing activity across the GCC, collaborating with Commercial leadership and department heads to drive demand generation, content, CRM campaigns, and events. This hands-on, B2B role covers strategic planning and day-to-day execution across multiple service lines in a fast-moving professional services environment.

The position requires commercial acumen, technical confidence, and the ability to own budgets,

Responsabilités

• Strategic Planning: Develop and execute marketing plans aligned with CSP Group's commercial objectives, priority service lines, and GCC markets.
• Brand Governance: Protect and maintain CSP Group's positioning, messaging, and visual standards across all channels.
• Campaign Management & Demand Generation: Plan and execute integrated B2B campaigns across paid and organic channels with clear commercial objectives.
• Digital Marketing: Manage SEO, paid search, social, CRM, and website channels; optimise content, landing pages, and user journeys.
• AI Automation & Marketing Technology: Apply AI and automation to research, content development, campaign planning, and reporting; integrate marketing platforms.
• Content Communications & Events: Own content calendar; develop high-quality B2B content; plan webinars and corporate events.
• Commercial Enablement: Support business development priorities with collateral, campaigns, and service launches.
• Performance Analysis & Reporting: Monitor marketing performance and provide data-driven recommendations.

Description du poste

Reporting directly to the Director of Commercial Middle East the Marketing Manager will lead the planning and delivery of CSP Group s marketing activity across the GCC working closely with the Commercial team senior leadership and department heads across the business This is a broad hands‑on B2B marketing role spanning demand generation digital marketing content CRM campaigns brand governance events and commercial enablement The role combines strategic planning with day‑to‑day execution and requires someone comfortable taking ownership across multiple jurisdictions and service lines The role would suit a commercially minded and technically confident marketer who understands how marketing contributes to qualified pipeline and revenue and who is comfortable operating in a fast‑moving professional services environment

Key Responsibilities

• Strategic Planning Develop and execute marketing plans aligned with CSP Group s commercial objectives priority service lines and GCC markets Translate business priorities into clear campaigns and programmes with defined audiences channels and measurable outcomes Work closely with the Commercial team and service‑line leaders to identify opportunities for lead generation client development and cross‑sell Manage marketing budgets and channel investment based on performance lead quality and commercial return Maintain an integrated marketing calendar across campaigns content events webinars partner activity and service launches
• Brand Governance Protect and maintain CSP Group s positioning messaging and visual standards across marketing and commercial activity Ensure consistency and accuracy across service lines jurisdictions campaigns presentations collateral and digital channels Maintain oversight of approved marketing materials and ensure technical or regulatory content is appropriately reviewed before publication
• Campaign Management amp Demand Generation Plan and execute integrated B2B campaigns across paid search organic search LinkedIn CRM email content webinars events and partner channels Build campaigns around clearly defined commercial objectives priority audiences and service opportunities Work closely with the Commercial team on lead quality follow‑up and campaign feedback Continuously review performance and optimise activity to improve conversion and commercial return
• Digital Marketing Manage CSP Group s digital activity across SEO paid search LinkedIn CRM email and website channels Work with agencies and internal stakeholders on campaign performance budgets keyword strategy technical SEO and digital acquisition Monitor website traffic search visibility rankings conversion performance and enquiry generation Identify opportunities to improve website content landing pages user journeys and conversion rates Use analytics and search data to identify content opportunities demand trends and areas for optimisation
• AI Automation amp Marketing Technology Use AI and automation across research content development campaign planning analysis and reporting Identify manual or inefficient processes that can be simplified or automated across Marketing CRM and Commercial activity Evaluate and adopt new AI and marketing technology based on practical business value and measurable improvement Improve integration between marketing platforms CRM website activity and reporting where relevant Continuously challenge existing ways of working and identify opportunities to improve productivity quality and scalability through technology
• Content Communications amp Events Own the marketing content calendar across LinkedIn website CRM email and other relevant channels Develop and edit high‑quality B2B content including articles insights service updates thought leadership campaign copy and client communications Work with subject‑matter experts to translate technical information and services into clear commercially relevant content Support the planning and promotion of webinars networking events and selected corporate events Maximise the value of events and webinars through pre‑event promotion content capture and post‑event follow‑up
• Commercial Enablement Work closely with the Commercial team to ensure marketing activity supports business development priorities and client conversations Develop and maintain high‑quality presentations service collateral and campaign assets Support new service launches jurisdictional developments and strategic commercial initiatives Support targeted client partner and referral campaigns where there is a relevant commercial opportunity
• Performance Analysis amp Reporting Monitor and report on marketing performance using clearly defined commercial and channel metrics Track lead generation lead quality conversion acquisition performance website activity and marketing contribution to pipeline Provide clear recommendations to senior stakeholders based on data and commercial outcomes Work with CRM and Commercial stakeholders to improve attribution reporting quality and visibility across the marketing‑to‑sales funnel

Employee Value Proposition

• Visa sponsorship
• comprehensive medical insurance
• and an annual flight allowance
• Competitive salary reviews and performance‑based bonus schemes
• Structured career development including access to training mentorship and clear progression pathways
• Exposure to regional markets and multi‑jurisdictional work
• Enhanced maternity and paternity leave entitlements
• Increased annual leave entitlement following three years of service
• Birthday leave an additional day off to celebrate
• Long‑service recognition through additional leave entitlements
• Employee referral and new business incentive schemes
• Quarterly performance bonuses linked to client renewals
• Flexible Fridays reduced working hours and business‑casual dress to support work‑life balance
• Monthly prize draws recognising employee contribution and engagement
• A positive inclusive culture with regular team‑building activities and company events