Marketing Manager - Home Division

Gulf Marketing Group (GMG Group); Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading retail company in Dubai is seeking an experienced Retail Marketing Manager to develop and implement marketing strategies and campaigns that drive traffic and sales. The role requires at least 5 years of experience in retail marketing, preferably in the furniture industry, along with a strong understanding of digital marketing dynamics. The company offers competitive pay and family benefits, including visas and insurance.

Benefits

Competitive pay

Family benefits (visa, insurance, yearly ticket)

Qualifications

• Minimum of 5 years of proven experience in retail marketing.
• Experience in the retail furniture industry is a strong advantage.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop and implement retail marketing strategies.
• Lead digital marketing activities and manage content.
• Analyze sales data and market trends to improve performance.

Skills

Retail marketing

Event planning

Public relations

Media management

Education

Bachelor’s degree in Business Administration, Marketing, or related field

Job description

Overview

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

Suncoast, the definitive destination for outdoor furniture and accessories in the UAE, is a homegrown brand that was born out of a commitment to bridge a gap in the market for thoughtfully designed and expertly crafted outdoor furniture and accessories that can withstand the unique weather conditions of the Middle East. Beyond its own range, the stores are also home to premium international outdoor brands such as Higold, Edemlan, and Nardi.

What you\'ll be doing

This role involves managing marketing campaigns, optimizing store promotions, and analyzing market trends to align marketing initiatives with retail goals.

• Develop and implement retail marketing strategies and promotional campaigns to drive traffic and sales.
• Plan, execute, and evaluate multi-channel marketing efforts, including in-store, local, and digital initiatives.
• Lead digital marketing activities such as social media, email campaigns, and online advertising.
• Create and manage content across platforms, ensuring consistent brand messaging and visual identity.
• Analyze sales data, customer behavior, and market trends to inform strategy and improve performance.
• Conduct market research and monitor competitor activity to identify opportunities and risks.
• Manage store displays, signage, and in-store promotions to enhance customer experience.
• Implement customer engagement initiatives, including loyalty programs, events, and promotions.
• Collaborate with internal teams and external partners to align and execute marketing projects.
• Oversee marketing budgets, monitor expenses, and report on campaign effectiveness and ROI.

What we need

• Minimum of 5 years of proven experience in retail marketing, including event planning, public relations, and media management.
• Experience in the retail furniture industry is a strong advantage.
• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field. A Master’s degree or relevant professional certification is a plus.
• Ability to manage multiple projects and meet deadlines in a fast-paced retail environment.

What we offer

• An opportunity to become part of diverse teams with international exposure
• Competitive pay
• Family benefits (visa, insurance, yearly ticket)

Location: Dubai Investment Park-2