Marketing Manager Events / Ethara

BLR WORLD; Abu Dhabi; Hybrid; AED 120,000 - 180,000; Full time

Job summary

A leading company in Abu Dhabi is seeking a Marketing Manager for Events to develop and execute marketing strategies for their events portfolio. This role will lead the marketing team, manage campaigns across multiple channels, and analyze market trends to drive brand growth and revenue. Candidates should have experience in the events sector, a relevant degree, and strong leadership skills.

Qualifications

• 5-10 years of experience in marketing roles, specifically with events and entertainment companies.
• Excellent written and verbal communication skills.
• Proficient in managing multiple projects and deadlines.

Responsibilities

• Develop and implement marketing strategies for Fee For Service & Joint Venture events.
• Lead and mentor the marketing team to achieve campaign goals.
• Analyze marketing data to assess campaign effectiveness.

Skills

Communication

Analytical skills

Project management

Team leadership

Strategic thinking

Education

Bachelor's degree in Marketing, Business Administration, or a related field

Master's degree (preferred)

Tools

Microsoft Office

Job description

About the job: Marketing Manager Events // Ethara

JOB TITLE: Marketing Manager Events (Fee For Service & Joint Venture events portfolio)

UNIT: Commercial

REPORTS TO: Marketing Director

POSITION DETAILS:

JOB PURPOSE OVERVIEW:

Develop and execute comprehensive marketing strategies that drive Fee For Service & Joint Venture events portfolio objectives, including brand awareness, customer acquisition, and revenue growth. This role will lead a dynamic marketing team, oversee campaigns across multiple channels, and work closely with cross-functional teams to ensure alignment with business objectives.

DUTIES AND RESPONSIBILITIES:

• Develop and implement comprehensive marketing strategies to drive brand awareness and revenue growth.
• Lead and mentor the marketing team to achieve campaign goals and deliver exceptional results.
• Oversee multi-channel marketing campaigns, ensuring they are executed on time, within budget, and meet key performance indicators.
• Analyse marketing data to assess campaign effectiveness and provide actionable insights for continuous improvement.

DIRECT REPORTS: Marketing Specialist, Marketing Senior Specialist

CONTRIBUTION TO CULTURE: Promote Ethara's brand values, vision, and mission by creating campaign concepts that reinforce Ethara's culture.

WORKING CONDITIONS:

• UAE-based with domestic and international travel as required.
• Remote working permitted in line with Human Capital policies.

QUALIFICATIONS:

EXPERIENCE EXPECTED: 5-10 years of experience in marketing roles, with a focus on events and entertainment companies/clients.

EDUCATION EXPECTED: Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

SOFT SKILLS:

• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical skills and attention to detail.
• Ability to work collaboratively in a fast-paced environment.

TECHNICAL SKILLS:

• Strategic thinker with a data-driven mindset.
• Proficient in Microsoft Office.

STRATEGY DEVELOPMENT & CAMPAIGN MANAGEMENT:

• Develop and implement comprehensive marketing strategies that align with business goals across Fee For Service & Joint Venture events portfolio and relevant events.
• Identify market trends, customer needs, and the competitive landscape to inform marketing strategies.
• Collaborate with senior leadership to define and execute brand positioning and messaging.
• Oversee planning, execution, and optimization of multi-channel marketing campaigns, including digital, print, social media, email, and events.
• Ensure campaigns are delivered on time, within budget, and meet KPIs.

BRAND MANAGEMENT & CUSTOMER INSIGHTS:

• Maintain and enhance the event and brand image, ensuring consistency across all marketing channels and communications.
• Develop and oversee the execution of brand campaigns and initiatives.
• Utilize customer insights and data to inform marketing strategies and improve engagement and retention.
• Conduct market research and analyze consumer behavior to identify growth opportunities.

BUDGET, ANALYTICS & REPORTING:

• Develop and manage the marketing budget, ensuring efficient resource allocation to maximize ROI.
• Track and report on marketing effectiveness and adjust strategies as needed.
• Analyze performance data to assess campaign effectiveness.
• Provide regular reports to senior management with recommendations for improvement.

OTHER RESPONSIBILITIES:

• Execute tasks according to the Delegation of Authority (DoA) and delegate when appropriate.
• Ensure compliance with relevant regulatory, legal, and company policies.
• Execute additional requests within the scope of the role.