Marketing Manager - Beverages

IFFCO Group; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading F&B company in Dubai seeks a professional to lead beverage brand strategy. The role involves driving marketing efforts, enhancing customer retention, and managing cross-functional teams. Candidates should have 8-12 years in the F&B industry, with strong B2B marketing experience and leadership skills. A Bachelor’s degree is required, and an MBA is preferred. This position offers opportunities for strategic impact and innovation.

Qualifications

• 8-12 years of professional experience in F&B industry.
• At least 3 years of B2B sales/marketing experience.
• Demonstrated initiative and leadership skills.
• Effective oral and written communication skills.

Responsibilities

• Support sales growth and customer retention for the beverage portfolio.
• Build the brand story and execute marketing strategies.
• Lead cross-functional teams to deliver project results.
• Identify market insights for portfolio development.

Skills

B2B sales/marketing experience

Leadership skills

Interpersonal skills

Strategic thinking

Marketing financial management

Education

Bachelor’s degree

MBA Degree/Hotel Management

Tools

MS Word

Excel

PowerPoint

Outlook

Job description

Job Summary

Lead in development of beverage brands (FS) strategy with content management, channel execution, trade marketing, product innovation, menu innovation, digital marketing, ecommerce and training.

Roles & Responsibilities

• Support sales growth, customer retention and profitability of the beverage portfolio (FS) by supporting strategic planning and execution of marketing programs.
• Build the brand story, product range, marketing assets and online & offline campaigns. Develop & execute a world-class omnichannel brand positioning initiative to drive sales across the region & while, developing a strong brand franchise vis a vis Chains, Independents & competitors.
• Identify and leverage market insights to fill portfolio gaps by adding new product platforms & differentiated product stories.
• Develop in-depth customer/menu/trends and market knowledge to deliver plans for short and long-term strategies for demand generation
• Provide sales force with leadership and marketing support, including sales tools, training, competitive intelligence and actionable reporting.
• Execute marketing strategies, programs, and pricing strategies which will meet profit objectives for the FS solutions category.
• Stay current on global/regional market trends and practices and understand impact on JCDC product line and business.
• Lead cross functional teams, to deliver project results i.e.., events & customer sessions.

Key Performance Indicators

• Financial: Market share improvement and improvement in
• Brand Health and Value
• Brand Communication & Development
• Market Share
• Customer Orientation: Improve Understanding of Consumer Needs and Market and Customer / Consumer Trends
• Improvement of internal processes & systems
• Continuously leading and driving innovation & learning

Work experience requirement

• 8-12 years of professional experience in F&B industry
• At least 3 years of B2B sales/marketing experience in a complex, multi-segment selling environment.
• Proficient with MS Word, Excel, PowerPoint, Outlook and the Internet
• Product Management Experience
• Business-to-business sales/marketing experience
• Ability to relate to influential people and complex organizational structures; strong interpersonal and relationship building skills
• Ability to communicate effectively with all levels of internal/external stakeholders
• Demonstrated initiative and leadership skills; building execution strategy, planning, critical thinking, orchestrating cross-functionally, overseeing multiple project elements and proven track record of results
• Effective oral and written communication skills, organizational skills, good attention to detail and use of sound judgment in a fast-paced environment are essential
• Must have demonstrated initiative and ability to work independently and handle multiple tasks.

Qualification

Bachelor’s degree

MBA Degree/Hotel Management

Competencies

• Ownership & Result Orientation
• Marketing Research and Strategy
• Marketing Financial Management
• Communications Development
• Brand Strategy and Brand Equity Management
• New Product Development
• Self and Team Management
• Planning & Decision Making
• Strategic Thinking
• Change Management