Marketing Manager - Automotive

AL TAYER GROUP LLC; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Leader to define and implement innovative strategies for their Electric Vehicle Brands. This role involves preparing annual budgets, collaborating with various teams to enhance brand equity, and leading a talented marketing team to achieve strategic goals. The ideal candidate will have a Master’s degree in Marketing, extensive experience in senior management, and a passion for creativity and innovation. Join this forward-thinking company to make a significant impact in the automotive sector and drive brand success in a rapidly evolving market.

Qualifications

• 5-8 years of experience in marketing, with 5 years in a senior management role.
• Proficiency in English and Arabic, with strong analytical and leadership skills.

Responsibilities

• Define marketing strategy and annual budget for the Electric Vehicle Brands.
• Collaborate with teams for event planning and monitor brand performance.

Skills

Leadership Skills

Communication Skills

Analytical Skills

Creativity and Innovation

Negotiation Skills

Proficiency in English

Proficiency in Arabic

Education

Master’s Degree in Marketing

Tools

Microsoft Office

Job description

MBA/PG Diploma in Business Mgmt(Marketing)

Nationality

Any Nationality

Any

Vacancy

1 Vacancy

Job Description

To define overall marketing strategy and plans of Al Tayer Motors (ATM) Electric Vehicle Brands, ensuring synergy, consistency and quality in marketing approach and fulfilment of company objectives.

· Prepare the annual marketing budget for ATM and ensure effective and efficient utilization of the marketing budget for the Division.

· Define the macro level marketing strategy and facilitate the formulation of strategies for marketing and overall brand management activities for ATM, ensuring results are directly related to the overall business plan of ATM.

· Monitor the implementation of approved marketing plans working with and through the appropriate units within the Customer Experience and Marketing department and in close collaboration with Brand GM.

· Collaborate with Events Management team for planning and execution of events as necessary.

· Review identified opportunities to enhance and build stronger brand equity for all brands represented.

· Monitor overall brand performance within each business unit and work closely with brand/sales managers to ensure that the overall brand performance and image is consistent and in line with company and principle expectations.

· Ensure that brand guidelines are adhered to as required by the company and principles.

· Review brand performance reports (Key Business Indicators) and prepare quality analyses to facilitate better sales and to aid decision-making by top management.

· Obtain market information from mystery shopping and various research activities to keep abreast of competitors activities.

· Maintain effective working relations and contacts with Principals, key external parties, local and overseas and remain abreast of new developments and approaches relevant to ATM.

· Provide leadership and direction to subordinates within the Marketing towards the achievement of goals and objectives.

· Guide, motivate, and evaluate subordinates on their performance, productivity and progress, while identifying training needs of team members to improve efficiency and ensure conformity with standard procedures and practices.

· Ensure that team members acquire the required skills and knowledge through appropriate training programs.

· Ensure potential successors are identified, developed, and trained for succession planning purposes.

Desired Candidate Profile

Qualifications & Experience:

· Master’s Degree in the field of Marketing

· Minimum five to eight years of experience, with at least five years in a Senior Management role

· Proficiency in English & Arabic (Native Arabic speaker)

· Relevant work experience with/for brand conscious organizations automotive sector

· Experience with Electric Vehicle Brands is an advantage

· Strong leadership skills

· Proven track in creativity and innovation

· Excellent communication and negotiation skills

· Strong written and oral skills

· Ability to support large organizations

· Ability to work well under pressure

· Strong analytical skills

· Proficiency in Microsoft Office

· Knowledge of marketing concepts, events management, PR and media

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AL TAYER GROUP LLC

Jesbin Madhusoodhanan