Marketing Manager Africa

Midea Group; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A global marketing leader is seeking a highly skilled marketing manager to develop and execute marketing strategies in Dubai. The ideal candidate will lead the marketing team, manage the annual budget, and ensure successful marketing campaigns across various channels. Fluency in French, Arabic, and English is required, along with a strong background in Trade Marketing and Retail Development. This role offers opportunities for business trips to Africa as needed.

Qualifications

• Fluent in French, Arabic, and English.
• Background in Trade Marketing and Retail Development Management preferred.
• Experience in leading and managing marketing teams.

Responsibilities

• Develop and implement long-term and short-term marketing strategies.
• Create and manage annual marketing budget.
• Lead and manage the marketing team across various segments.
• Oversee product and brand strategy execution.
• Plan, execute, and optimize marketing campaigns.
• Prepare and present marketing performance reports to management.

Skills

Trade Marketing

Retail Development Management

Analytical Skills

Leadership

Adaptability

Fluent in French, Arabic, and English

Job description

Overview

The ideal candidate will be responsible to create and manage annual marketing budget. Measure and analyze campaign performance to ensure effectiveness of sell-out, develop and implement long-term, short-term marketing strategies aligned with business goals. Can work under pressure and adjust strategies based on data-driven insights.

Key Responsibilities

• Develop and implement long-term, short-term marketing strategies aligned with business goals.
• Create and manage annual marketing budget. Measure and analyze campaign performance to ensure effectiveness of sell-out.
• Lead, mentor, and manage the marketing team across Trade Marketing, GTM, Digital Marketing, and Brand Marketing.
• Oversee the development and execution of product and brand strategies.
• Plan, execute, and optimize marketing campaigns across various channels.
• Adjust strategies based on data-driven insights.
• Coordinate and oversee product launches and promotional events by collaborating with PMs and sales teams
• Negotiate and manage marketing agreements with partners.
• Prepare and present regular marketing performance reports to management.
• Analyze key metrics and KPIs to evaluate the effectiveness of marketing strategies.
• Set up overall brand standards at all touchpoints: communication materials, promoters, merchandisers, brand zones, brand stores, website, social media, experience center – with the right message and in line with corporate guidelines.
• Building, leading and managing Local African Marketing Team, has good understanding of Sub-Sahara culture and people. Work closely with African distributors, channel partners and local companies
• Can work under pressure and get things done

Required Qualifications

French/Arabic and English languages. Trade Marketing, Retail Development Management background is preferred.

Work location

Dubai, can trip to Africa on business demand

Performance Expectations

Outline key performance indicators or goals for the role.

• Trade Marketing
• Retail Marketing
• Brand and Product Marketing
• Digital Marketing
• Market Share and Return on Marketing Investment

Reporting Structure

Reports to Regional Director