Marketing Manager

Gate.io; United Arab Emirates; On-site; USD 60,000 - 100,000; Full time

Job summary

Join a leading digital asset exchange as a Marketing Manager, where you'll spearhead innovative marketing strategies to enhance brand presence and user engagement. This role offers an exciting opportunity to work in a dynamic environment focused on cryptocurrency and tech. You will design and execute comprehensive campaigns, manage digital marketing channels, and conduct market research to identify trends and opportunities. If you're passionate about the crypto industry and eager to make an impact, this is the perfect opportunity for you.

Qualifications

• 5+ years of experience in digital marketing and user acquisition.
• Strong analytical skills to evaluate user experience across channels.

Responsibilities

• Develop and execute marketing strategies to boost brand awareness.
• Analyze campaign performance metrics and adjust strategies accordingly.

Skills

Digital Marketing

User Acquisition

Growth Marketing

SEO

Performance Marketing

Market Research

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Social Media Platforms

Marketing Automation Tools

Job description

Company Overview

As one of the world's top 10 (and rising????) digital asset exchanges, we provide a best- in-class experience in trading, security, and blockchain product innovation.

We aim to democratize access to the markets for all, making it possible for the most recent and promising cryptocurrency projects to be listed and traded safely and securely. Are you excited to join a decentralizing force in the world

Job Purpose

The Marketing Manager role will be tasked in spearheading and expanding our brand presence as well as user acceptance towards Gate.io as the preferred crypto exchange platform. You will be responsible to design and execute both online & offline marketing strategy and campaign to boost brand awareness and the overall user numbers.

Job Responsibilities:

• Develop and execute comprehensive marketing and growth strategies/campaigns to increase brand awareness, drive traffic, and generate leads. (Online & Offline events, Social Media Channel engagement i.e Telegram, X, FB and IG and etc)
• Manage and optimize all digital marketing channels, including SEO, ASO, Performance Marketing.
• Utilize strong analytical ability to evaluate end-to-end user experience across multiple channels and customer touchpoints
• Analyze campaign performance metrics against goals (ROI and KPIs), adjust strategies according to results, and prepare regular performance reports to identify trends, and create opportunities for improvement.
• Measure and report performance of all digital marketing campaigns and assess
• Implement and optimize growth hacking initiatives to increase user engagement and retention.
• Formulate and execute effective go-to-market plans.
• Work cross-functionally between the local team and central business units.
• Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for product differentiation.

What you will need to be successful in this role:

• Proven experience of at least 5 years and above in digital marketing, user acquisition/retention, product marketing, growth marketing or a similar role, preferably in the cryptocurrency or tech industry.
• Up-to-date with the latest trends and best practices in online marketing and marketing performance measurement.
• Strong insights into the CIS region cryptocurrency & competing crypto exchanges development and product offerings.
• Experience in Offline event planning and execution on top of digital marketing initiatives.