Marketing Manager

Talent Higher; United Arab Emirates; On-site; AED 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to spearhead innovative marketing strategies and enhance brand visibility. This role requires a strategic thinker with a proven track record in B2B and B2C marketing, adept at leading teams and managing budgets. The ideal candidate will leverage data analytics to refine marketing initiatives and foster relationships with key media and industry influencers. Join this forward-thinking organization to make a significant impact on its growth and brand presence in a competitive market.

Qualifications

• 10-12 years of experience in a senior marketing role.
• Strong understanding of marketing strategies and analytics.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Lead a high-performing marketing team and manage budgets.
• Analyze data to optimize digital marketing initiatives.

Skills

B2B Marketing Strategies

B2C Marketing Strategies

Analytical Skills

Creative Problem Solving

Conflict Resolution

Communication Skills

Education

Bachelor's degree in Marketing

MBA

Job description

JOB PURPOSE:

The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to promote the organization, attract businesses, and enhance its overall brand presence.

This role requires a strategic thinker with a strong understanding of business goals and the ability to align marketing initiatives with broader organizational objectives.

KEY ACCOUNTABILITIES

1. Overall responsibility for creating and executing the Marketing, Brand, and PR initiatives in line with business objectives and strategy, ensuring consistency across all communication channels.
2. Build and lead a high-performing team, providing guidance and support for professional development by fostering a collaborative and innovative work environment.
3. Oversee the development of marketing initiatives, plan and manage the organizational marketing budget.
4. Analyze data and metrics to assess the performance of digital marketing initiatives and optimize strategies; oversee the creation of engaging and relevant content for various channels, including website and social media platforms such as Twitter, Facebook, Instagram, LinkedIn, and YouTube.
5. Develop and maintain relationships with media outlets and key industry influencers; spearhead public relations efforts to enhance organizational visibility and reputation to foster growth.
6. Identify target audiences, assess competitor activities, and gather insights for informed decision-making.
7. Perform other tasks as directed by the general manager as needed.

Qualifications

Bachelor's degree in marketing, Business Administration, or relevant; MBA desirable.

Years & nature of experience

10-12 years with proven experience in a senior marketing role, preferably in a free zone or similar industry.

Core Competencies

Technical Skills

1. Strong understanding of B2B and B2C marketing strategies and tactics.
2. Analytical mindset with the ability to use data to drive decision-making.
3. A creative mindset to develop unique and compelling marketing strategies that set the organization apart in the market; capacity to think critically and solve complex problems creatively.

Soft Skills

1. The ability to navigate and resolve conflicts within the team or with external partners.
2. Ability to adapt to changes in the market, industry, or organization and adjust marketing strategies accordingly.
3. Strong verbal and written communication skills to convey complex ideas and strategies clearly to both internal teams and external stakeholders.