Marketing Manager

Redington; United Arab Emirates; On-site; AED 60,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic individual to enhance customer experience and brand perception in the UAE. This role involves overseeing brand advocate management, executing national marketing campaigns, and ensuring premium positioning for a leading PC brand. The ideal candidate will have a strong background in customer experience management and marketing strategy, with a focus on budget management. Join a forward-thinking team dedicated to elevating brand standards and delivering exceptional customer experiences in a competitive market.

Qualifications

• Proven experience in managing customer experience and brand advocacy.
• Strong background in marketing strategy and budget management.

Responsibilities

• Manage recruitment and training of brand advocates for Dell.
• Drive quarterly marketing campaigns and monitor customer experience.

Skills

Customer Experience Management

Brand Management

Marketing Strategy

Budget Management

Education

Bachelor's Degree in Marketing or Business

Job description

Job Description

The candidate will be responsible for managing Dell’s overall customer experience in UAE to build Dell’s perception as a premium PC brand in the country. The scope of the role will include:

1. Brand Advocate Management: Recruitment, training and performance management of Dell brand advocates in the country.
2. POS Management: Standardize planograms in the market, deployment and maintenance of planograms as per guidelines to build a premium positioning for Dell.
3. Quarterly Brand Campaigns & Demand Gen with Retailer: Drive quarterly national campaigns for the brand. Plan quarterly marketing plans with managed retail and ensure execution of the plan as per guidelines. Build campaign user journeys to drive a consistent message across all formats for the brand.
4. Customer Experience Monitoring: Monitor customer experience through mystery audits in retail and digital visual merchandising quarterly.
5. Budget Management: Manage country marketing budgets.