Marketing Manager

TALENTMATE; Ras Al Khaimah; On-site; AED 300,000 - 520,000; Full time

Job summary

Rixos Ras Al Khaimah is seeking an executive-level marketing leader to shape and lead a high-performing team across digital, traditional, and experiential campaigns. You will align marketing with business goals, refine brand positioning, and drive customer acquisition and loyalty in a luxury hospitality context.

The role covers budgets, cross-functional collaboration with sales and revenue teams, and overseeing PR, partnerships, and sustainability initiatives to elevate the guest experience.

Qualifications

• Bachelor’s degree in Marketing, Marketing, or related field.
• 10+ years marketing experience, with 5+ in leadership, hospitality preferred.
• Strong leadership across large teams and cross-functional groups.
• Strategic thinker with ability to translate business goals into campaigns.
• Deep knowledge of digital marketing (SEO/SEM, social, content, email).
• Creative, innovative mindset driving brand growth and engagement.
• Analytical, data-driven with ability to measure and optimize campaigns.
• Excellent communication skills to report to senior leadership and partners.
• Experience managing substantial marketing budgets and ROI.

Responsibilities

• Lead and develop the overall marketing strategy across digital, traditional, and experiential channels.
• Refine brand vision and positioning to align with guest-centric luxury goals.
• Build and execute integrated campaigns to acquire, engage, and retain guests.
• Oversee digital transformation and robust online presence.
• Leverage market research and data to identify growth opportunities.
• Collaborate with senior leadership, sales, and revenue teams.

Skills

Leadership

Strategic thinking

Digital marketing

Creativity

Data analysis

Communication

Budget management

Education

Bachelor’s degree in Marketing, Business Administration, or Communications

MBA or equivalent advanced degree

Job description

Job Description

as well as the ability to lead and inspire a high-performing team.

Company Description

Established in 2000 in Turkey, Rixos pioneers the ‘ALL Inclusive, ALL Exclusive’ concept, inviting guests to discover a world of possibilities, with luxurious stays, inclusive of culinary delights from around the globe, live entertainment, daily sports, and fitness activities, sensorial spa and wellness journeys and fun-filled kids and teens activities. Each Rixos property presents a unique experience inspired by local culture, global influences, and our Turkish heritage, all within a setting of unparalleled luxury.

Key Responsibilities

• Leadership & Strategy Development: Lead and develop the overall marketing strategy in alignment with Rixos Properties’ business goals. Manage the marketing department, ensuring effective execution of all marketing initiatives and campaigns across digital, traditional, and experiential channels.
• Brand Vision & Positioning: Oversee and refine the brand’s positioning, ensuring consistency and alignment with the company’s mission, values, and target market. Drive brand awareness and maintain a strong brand identity across all platforms and touchpoints.
• Integrated Marketing Campaigns: Develop and implement integrated marketing campaigns to drive customer acquisition, engagement, and retention. Ensure that all marketing campaigns are cohesive, well-executed, and deliver measurable results.
• Digital Transformation: Lead the digital marketing efforts, ensuring a robust online presence through SEO/SEM, social media, content marketing, email campaigns, and paid media. Foster innovation in digital marketing practices and lead the company’s digital transformation initiatives.
• Market Research & Insights: Leverage market research, data analytics, and customer insights to stay ahead of industry trends, understand audience needs, and identify opportunities for growth and market penetration.
• Cross-functional Collaboration: Work closely with senior leadership, sales, and revenue management teams to align marketing efforts with revenue goals and business objectives. Ensure strong communication and collaboration across departments.
• Budget & Resource Management: Develop and manage the marketing budget, ensuring cost-effective use of resources to maximize ROI. Optimize resource allocation across all marketing initiatives.
• Team Leadership & Development: Lead, mentor, and inspire a high-performing marketing team. Promote a culture of creativity, collaboration, and innovation. Provide guidance and professional development opportunities to team members.
• Stakeholder Communication: Serve as the primary point of contact for marketing-related matters, presenting strategy, updates, and results to senior executives and stakeholders.
• Performance Monitoring & Reporting: Track, analyze, and report on the performance of all marketing campaigns. Provide actionable insights to continuously improve and optimize marketing efforts.
• Public Relations & Brand Partnerships: Manage public relations strategies and work with key partners, influencers, and media outlets to expand brand reach and maintain a positive brand reputation.
• Sustainability Integration: Ensure that marketing initiatives align with the company’s sustainability goals by promoting eco-friendly and ethical practices through marketing strategies.

Sustainability

Commit to and maintain sustainable practices by enhancing resource efficiency, minimizing waste, and promoting eco-friendly, social, and ethical initiatives. Align with the hotel’s broader ESG (Environmental, Social, and Governance) and CSR (Corporate Social Responsibility) objectives to drive a positive impact across all pillars of sustainability.

Compliance and Standards

Ensure full compliance with local legal requirements, international standards, health and safety regulations, company policies, ISO standards, and industry best practices. Continuously review and update operational processes to ensure alignment with evolving legal and regulatory requirements.

Qualifications & Skills

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. MBA or equivalent advanced degree is highly preferred.
• Experience: Minimum of 10 years of marketing experience, with at least 5 years in a leadership role, preferably in the hospitality, luxury, or service industry.
• Leadership Skills: Strong leadership capabilities with experience managing large teams, influencing cross-functional teams, and driving organizational change.
• Strategic Thinking: Exceptional ability to think strategically and translate business goals into effective marketing initiatives and campaigns.
• Digital Marketing Expertise: Deep knowledge of digital marketing strategies, including SEO, SEM, social media marketing, content marketing, and email marketing.
• Creativity & Innovation: A forward-thinking, innovative mindset with the ability to develop creative marketing solutions that drive brand growth and engagement.
• Analytical & Data-Driven: Strong analytical skills with the ability to interpret data, measure campaign performance, and make data-driven decisions.
• Excellent Communication: Superior verbal and written communication skills, capable of articulating marketing strategies and results to senior leadership and external partners.
• Budget & Resource Management: Experience in managing substantial marketing budgets and resources, with a track record of maximizing ROI.

Additional Information

• Willingness to work flexible hours, including weekends, public holidays, and peak operational periods, as required by hotel operations.
• Ability to work in a fast-paced, guest-centric luxury environment while maintaining professionalism and service excellence.
• Strong attention to detail, problem-solving skills, and the ability to handle sensitive situations with discretion and confidence.
• Commitment to upholding brand standards, hotel policies, and applicable health, safety, and quality requirements.
• Collaborative mindset with the ability to work effectively across departments to enhance the overall guest experience.
• Job-Category: Sales & Marketing
• Job Type: Permanent
• Job Schedule: Full-Time

Job Details

Role Level: Executive-Level Work Type: Full-Time Country: United Arab Emirates City: Ras Al Khaimah Company Website: https://www.group.accor.com Job Function: Marketing Company Industry/

Sector: Hospitality

• Job-Category: Sales & Marketing
• Job Type: Permanent
• Job Schedule: Full-Time