Marketing Manager

UpNext UAE; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading marketing firm in Dubai is seeking an experienced Performance Marketing Specialist to drive integrated marketing strategies across online and offline channels. You'll be responsible for managing direct response marketing efforts, overseeing paid media campaigns, and collaborating closely with internal teams to optimize lead generation. This role demands expertise in funnel building, media buying, and team leadership, making it an excellent opportunity for seasoned marketing professionals looking to make a substantial impact.

Qualifications

• 4–8+ years in performance marketing and lead generation.
• Proven success in creating scalable campaigns for B2B or services.
• Strong media buying experience on Meta, Google, LinkedIn.

Responsibilities

• Design and run a Direct Response Marketing System.
• Build and manage paid media campaigns across various platforms.
• Lead recruitment and management of an in-house marketing team.

Skills

Performance marketing

Lead generation

Media buying

Funnel building

Copywriting

Team leadership

Direct response marketing

Tools

CRM

Email marketing tools

Analytics tools

Job description

The ideal candidate will be experienced in creating and executing an integrated marketing strategy, across online and offline channels.

Responsibilities

• Design and run a Direct Response Marketing System that brings in qualified leads on autopilot
• Build and manage paid media campaigns (Meta, Google, YouTube, LinkedIn)
• Plan and execute offline campaigns: letters, kits, brochures — you know the game
• Write and test offers, hooks, funnels, email sequences, landing pages
• Analyze funnel data, fix leaks, double down on what works
• Coordinate external agencies or freelancers (ads, copy, creative, tech)
• Collaborate with founders and sales on targets, feedback, and alignment
• Lead the recruitment and management of your own in-house team as needed
• Select and implement the right CRM, email, automation and analytics tools

Qualifications

• 4–8+ years in performance marketing and lead generation
• Proven success in creating scalable campaigns (especially for B2B or services)
• Solid media buying experience: Meta, Google, LinkedIn
• Funnel building expertise: opt-ins, tripwires, retargeting, automation
• Strong copy instincts — or the ability to manage copywriters with precision
• Experience leading a team and coordinating agencies
• You understand and apply direct response marketing
• You’ve studied (and used) principles from Dan Kennedy, Gary Halbert, Eugene Schwartz