Marketing Manager

Job Summary:

We are seeking a dynamic and results-driven Marketing Manager to lead and execute strategic marketing initiatives for our frozen food product range. The ideal candidate will have strong experience in FMCG, preferably with a focus on food products, and a proven track record in brand building, campaign execution, market analysis, and driving revenue growth.

Key Responsibilities:

1. Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales for the frozen food product line.
2. Conduct market research and competitor analysis to identify trends, opportunities, and target audience preferences.
3. Plan and execute multi-channel marketing campaigns (digital, in-store, trade marketing, ATL/BTL).
4. Collaborate with sales teams to align marketing initiatives with sales goals and distribution strategies.
5. Manage product launches, promotions, and packaging development in line with brand positioning.
6. Monitor and evaluate campaign performance and prepare regular reports with actionable insights.
7. Coordinate with external agencies (creative, digital, PR) and internal teams for campaign development and execution.
8. Manage the marketing budget, ensuring optimal use of resources and ROI.
9. Stay updated with food industry trends, consumer behavior, and regulatory guidelines.

Qualifications & Skills:

1. Bachelor’s degree in marketing, Business Administration, or a related field (MBA preferred).
2. 5+ years of experience in FMCG marketing, ideally within frozen food products.
3. Overall experience should be 10+ years.
4. Strong knowledge of consumer marketing, digital marketing tools, and brand management.
5. Excellent communication, leadership, and project management skills.
6. Proficient in marketing analytics and reporting tools.
7. Ability to work in a fast-paced and dynamic environment.

Preferred Attributes:

1. Creative and strategic thinker with a passion for food and innovation.
2. Experience working with retail chains, distributors, and HoReCa channels.
3. Ability to manage cross-functional teams and external vendors.