Marketing Manager

Budget Rent a Car, UAE; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading company in Dubai is seeking a Marketing Manager to oversee all marketing initiatives for car rental and leasing. The successful candidate will drive brand visibility, engage customers through digital marketing, and lead strategic campaigns in a dynamic sector. This role requires significant experience in the industry and strong leadership skills.

Qualifications

• Minimum 5–7 years of marketing experience in car rental and leasing.
• Strong understanding of B2C and B2B marketing.
• Fluency in English required.

Responsibilities

• Develop integrated marketing strategies for car rental and leasing services.
• Manage digital marketing to generate online reservations.
• Track and analyze performance of marketing activities.

Skills

Digital Marketing

Project Management

Leadership

Communication

Education

Bachelor’s degree in Marketing

MBA

Tools

CRM Systems

Digital Marketing Tools

Analytics Platforms

Job description

Job Purpose:

To lead and manage all marketing initiatives for Budget Rent a Car in Dubai, covering both car rental and leasing business segments. The Marketing Manager will be responsible for developing and executing strategies that drive brand visibility, customer acquisition, digital presence, and revenue growth while aligning with corporate goals.

Key Responsibilities:

General Marketing:

• Develop and implement integrated marketing strategies and campaigns to promote both car rental and leasing services.
• Manage the marketing budget, ensuring ROI on all campaigns.
• Collaborate with internal stakeholders (sales, operations, HR, finance) and external vendors (agencies, designers, media buyers) for timely execution of campaigns.
• Monitor market trends, customer needs, and competitor activities to identify opportunities.

Car Rental Marketing:

• Drive B2C campaigns targeting tourists, corporate clients, and walk-in customers.
• Oversee digital marketing (SEO/SEM, social media, paid ads) to generate online reservations and walk-in traffic.
• Lead promotions during peak travel seasons and events (e.g., holidays, expos, sports events).
• Strengthen partnerships with travel agents, hotels, airlines, and booking platforms.

Leasing Marketing:

• Develop B2B marketing strategies to attract corporate clients and long-term leasing customers.
• Create and promote corporate leasing packages and fleet solutions.
• Work with the sales team to develop customized marketing proposals and sales presentations.
• Organize and participate in industry exhibitions, corporate networking events, and customer workshops.

Digital & Brand Management:

• Ensure brand consistency across all platforms and communications.
• Manage social media presence, online reviews, and engagement.
• Maintain and update the company website with new offers, services, and content.
• Oversee CRM tools to support customer retention and re-marketing efforts.

Reporting & Analytics:

• Track and analyze performance of marketing activities using KPIs and dashboards.
• Provide regular performance reports and insights to senior management.
• Adjust strategies based on performance data and market feedback.

Key Requirements:

• Bachelor’s degree in marketing, Business Administration, or related field; MBA is a plus.
• Minimum 5–7 years of marketing experience, preferably within the Car rental and leasing industry.
• Strong understanding of both B2C and B2B marketing.
• Proficiency in digital marketing tools, CRM systems, and analytics platforms.
• Excellent communication, project management, and leadership skills.
• Fluency in English

Thank you for your interest in joining us! Please note only shortlisted candidates will be contacted!