Marketing Manager

SELECTED RECRUITMENT; Dubai; On-site; AED 223,000 - 279,000; Full time

Job summary

SELECTED RECRUITMENT is helping a UK food brand launch in Dubai and seeks a hands-on Marketing & Social Media Manager to build the brand locally from day one.

You will own UAE launch marketing strategy, create social media content, manage influencer partnerships, and drive campaigns across paid social channels to generate awareness and footfall.

Qualifications

• 3+ years' Marketing / Social Media experience.
• Experience with UAE F&B or consumer brands.
• Hands-on content creator with ability to shoot/edit short-form video.
• Experience with influencers and creator partnerships.

Responsibilities

• Own UAE launch marketing strategy.
• Create social media content on Instagram, TikTok and other platforms.
• Manage influencer and creator partnerships.
• Hands-on content creation, including shooting and editing short-form video.
• Plan launch campaigns, activations and product drops.
• Manage paid social across Meta, TikTok and Google.
• Coordinate promotions with Talabat, Deliveroo and Careem.
• Monitor marketing budget and campaign performance.
• Measure ROI across footfall, orders, app installs and revenue.

Skills

Marketing

Social Media

Content Creation

Influencer Marketing

Paid Social

Campaign Management

Education

Bachelor's in Marketing

Tools

Instagram

TikTok Ads

Facebook Ads

Google Ads

Video Editing

Canva

Job description

AED 20,000–25,000 + Quarterly Commission

A hugely popular and internationally recognised UK food brand is launching in Dubai, and we're looking for a hands-on Marketing & Social Media Manager to build the brand locally from day one.

This is a high-ownership role focused on creating hype pre-launch, driving awareness and footfall once open, and making the brand impossible to ignore across Dubai.

The Role

You will own:

• UAE launch marketing strategy
• Instagram, TikTok and social media content
• Influencer and food creator partnerships
• Hands-on content creation, including shooting and editing short-form video
• Launch campaigns, activations and product drops
• Paid social across Meta, TikTok and Google
• Promotions with Talabat, Deliveroo and Careem
• Community engagement and brand partnerships
• Marketing budget and campaign performance
• Measuring ROI across footfall, orders, app installs and revenue

What We're Looking For

• 3+ years' Marketing / Social Media experience
• Ideally from F&B, restaurants, hospitality, food delivery or a strong consumer brand
• Strong knowledge of the UAE social and F&B landscape
• Genuine hands-on content creator — not someone who only briefs agencies
• Experience working with influencers and creators
• Commercial mindset with an understanding of budgets, performance and ROI
• Instagram, TikTok and Meta Ads experience
• UAE driving licence essential
• UAE/GCC experience strongly preferred

Experience launching a new restaurant, venue or consumer brand would be a major advantage.

A rare opportunity to help launch one of the UK's most exciting independent food brands into Dubai and shape its UAE presence from the ground up.