Marketing Manager

Eden Rose; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading digital platform in Dubai is looking for an experienced B2B Marketing Manager. The ideal candidate will have a strong background in growth marketing, particularly in subscription-based or tech-driven environments, and will be responsible for customer segmentation, acquisition campaigns, and enhancing partner retention.

Qualifications

• 5+ years in B2B marketing, ideally in a subscription-led business.
• Strong grasp of lifecycle marketing and segmentation.
• Experience using CRM and marketing automation tools.

Responsibilities

• Lead customer segmentation and drive acquisition campaigns.
• Collaborate with sales, product, and customer success teams.
• Design and execute growth campaigns across channels.

Skills

B2B marketing

Growth marketing

Segmentation

Campaign testing

Data-driven mindset

CRM tools

Marketing automation

Resilience

Adaptability

Tools

HubSpot

Job description

B2B Marketing Manager

Location: Dubai, UAE

Full-time | On-site

Our client, an innovative digital platform, is seeking an experienced B2B Marketing Manager to lead customer segmentation, drive acquisition campaigns, and enhance partner retention.

This role is ideal for someone with a strong background in growth or lifecycle marketing -particularly within subscription-based, SaaS, marketplace, or tech-driven environments.

Key Responsibilities:

• Own and evolve customer profiling and dealer segmentation using behavioral and transactional data
• Collaborate closely with sales, product, and customer success teams to enhance the B2B journey
• Design and execute test-and-learn growth campaigns across channels (email, paid, direct outreach, referrals)
• Bring fresh, bold marketing ideas to life—this is a chance to break new ground
• Use data and experimentation to continuously refine acquisition, engagement, and retention strategies

Requirements:

• 5+ years in B2B marketing, growth, or demand gen—ideally in a subscription-led business
• A strong grasp of lifecycle marketing, segmentation, and campaign testing
• Experience using CRM and marketing automation tools (HubSpot a plus)
• A creative, data-driven mindset—you enjoy pushing boundaries
• Resilience and adaptability in fast-moving or uncharted industries

Preferred:

• Experience in automotive, marketplaces, or SaaS
• Background in experimentation frameworks and performance marketing

If you have the creativity, experience, and strategic mindset to drive B2B marketing in a bold, data-led business - we’d love to hear from you!