Marketing Manager

PALAZZO VERSACE DUBAI; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A luxury hotel in Dubai is seeking a Marketing Manager to lead their marketing and communications strategies. This role involves creating integrated campaigns, managing social media content, and ensuring brand consistency. Ideal candidates will have a degree in Marketing or Communications and substantial experience in luxury hospitality.

Qualifications

• 3-5 years of hands-on Marketing and PR experience in luxury hospitality.
• Strong copywriting and editing skills, with attention to detail.
• Ability to work in a fast-paced, team-oriented environment.

Responsibilities

• Deliver annual marketing and communications plans aligned with budgets and business goals.
• Manage content creation for social media and email marketing.
• Execute integrated campaigns across channels, analyzing performance.

Skills

Copywriting

Project Management

Social Media Management

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Canva

Adobe Suite

Job description

Deliver annual marketing and communications plans aligned with budgets, ROI, and business goals.

Track industry trends and competitors to shape new strategies.

Execute PR activities aligned with hotel marketing priorities.

Content & Digital :

Oversee the creation of content (photography, video, basic editing, copy) for social media, email marketing, and website updates in collaboration with relevant departments.

Social media management for hotel, F&B and spa (content calendars creation).

Brand & Creative

Ensure brand consistency across all touchpoints (signage, collateral, experiences, B2B & B2C, photography, videography).

Roll out global / regional campaigns using brand toolkits.

Manage visual assets—photo, video, and graphics—per brand guidelines.

Public & Media Relations

Execute PR / media plans for F&B, rooms, spa, events.

Support press visits, events, and FAM trips to elevate visibility.

Draft releases, articles, and statements for storytelling.

Maintain media lists, monitor coverage, and report ROI.

Respond to media queries and support crisis comms.

Campaigns & Activations

Execute integrated campaigns across channels, in line with brand and annual plans.

Activate sponsorships, partnerships, and events to drive engagement.

Analyze performance and optimize based on insights.

Partners & Promotions

Manage daily coordination with partners and PR agencies.

Oversee hotel participation in tourism board promotions and key collaborations.

Budget & Performance

Monitor marketing spend and ensure budget discipline.

Report on campaign results, media coverage, and ROI.

Cross-Functional Alignment

Align with Sales, Rooms, F&B, Spa, and Events for integrated marketing campaigns.

Admin & Reporting

Organize marketing assets and reports archive.

Share media calendars, campaign updates, and summaries.

Conduct daily media monitoring and share clippings with relevant teams.

Qualifications

Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.

3-5 years of hands-on Marketing and PR experience in luxury hospitality.

Strong copywriting and editing skills, with attention to detail.

Experience managing agency relationships and coordinating multi‑channel campaigns.

Ability to work effectively in a fast‑paced, team‑oriented environment.

Knowledge in brand communication tools and platforms. Experience in media relations, press release writing, event planning, content creation, and managing design and production of marketing collaterals.

Familiarity with basic design software (Canva, Adobe Suite).