Marketing Manager

Uae Job Alert; Dubai; Sur place; AED 180 000 - 300 000; Plein temps

Résumé du poste

Uae Job Alert in Dubai seeks a marketing professional to create and implement an integrated strategy for the construction portfolio, covering exhibitor, conference, visitor campaigns, and events.

You will design campaigns for exhibitions, conferences, awards, and digital products, collaborate with internal teams to ensure data governance, manage the PR agency, and use analytics to optimize performance. Strong planning, budgeting, and content calendar execution are required.

Qualifications

• Plan, manage and execute integrated marketing campaigns for exhibitions and events.
• Coordinate with internal teams to ensure data governance and adherence to budgets.
• Analyse campaign data to drive data-informed improvements.
• Develop personas and messaging for key segments.

Responsabilités

• Plan, manage and execute integrated marketing campaigns for exhibitions, conferences and digital products.
• Coordinate with internal teams to ensure data governance and adherence to budgets, and manage PR agency relations.
• Analyse campaign data and KPI trends to optimize performance.
• Develop and deliver Content Calendar across email, social, and digital channels.
• Ensure show websites are up to date and maintain active social media campaigns.

Connaissances

Campaign management

Marketing strategy

Data analysis

Digital marketing

Content creation

Copywriting

Budget management

Media planning

Social media management

KPI analysis

Google Analytics

Power BI

Outils

Power BI

Google Analytics

Description du poste

• Job Description:
  Create and implement an integrated marketing strategy for the construction portfolio (including exhibitor, conference, and visitor campaigns, as well as special events)
• To design and deliver successful marketing campaigns for exhibitions, conferences, awards, and digital products in line with agreed KPIs.
• Main Duties & Responsibilities: Planning, Campaign Management & Execution + Analysis & insight
• Work with internal teams to ensure data governance and data management policies are adhered to
  Manage PR agency in co-ordination with the Exhibition Director/HOM.
• Use all media tools such as social platforms, explore new marketing channels.
• Copy write and proof all marketing materials (in conjunction with Exhibition Director/HOM if needed) in line with the content calendar and messaging.
• Update and adhere to agreed marketing budget.
• Analyse previous marketing campaigns and KPI’s to execute targeted data/campaign selections.
• Analyse and report trends over time and use these insights to build more effective campaigns
• Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
• Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights
• Monitor and adjust digital marketing activity based on performance metrics
• Set out and monitor the entire budget, drop schedule, and media plan
• Use the full marketing mix to promote the exhibition and workshops by the marketing strategy and overall business objectives
• Identify the target universe and key segments within the target universe
• Develop personas, value propositions, and messaging for each of the key segments
• Develop and deliver Content Calendar through relevant channels (email marketing, social media, digital marketing, etc.)
• Ensure show websites are fully up to date with latest information in accordance to campaign cycle
• Maintain active social media channels in line with market expectations, monitor engagement and maximize conversion
• Strategic database build.
• Use GA & Power BI (and other analytics dashboards if needed) to monitor & report campaign
  performance