Marketing Manager

Confidential Company; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading company is seeking an experienced Digital Marketing Manager to create and drive marketing strategies across multiple brands. The role includes managing digital campaigns, analyzing performance metrics, and overseeing content creation. Candidates should have a strong background in SEO, SEM, and digital marketing analytics, along with excellent communication skills.

Qualifications

• 5-7 years of experience in digital marketing, preferably in UAE or GCC.
• Proven experience managing multi-brand strategies.
• Bilingual preferred (Arabic and English).

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Analyze campaign performance and prepare reports on ROI.
• Manage relationships with external agencies and coordinate marketing efforts.

Skills

SEO

SEM

Content Marketing

Digital Analytics

Project Management

Education

Bachelor’s degree in Marketing

Master’s degree in Marketing or Digital Media

Tools

Google Analytics

HubSpot

Hootsuite

Job description

• Develop and implement comprehensive digital marketing strategies for each brand.
• Identify target audiences and create customized digital plans to achieve marketing objectives.

Content and Campaign Management:

• Oversee content creation for websites, social media, and other digital platforms.
• Plan, execute, and optimize multi-channel campaigns, including SEO, SEM, social media, email marketing, and PPC.

Brand Management:

• Ensure consistency in brand messaging and visuals across all digital channels.
• Conduct regular competitor analysis to maintain brand competitiveness.

Performance Analytics:

• Analyze campaign performance using tools like Google Analytics and other marketing platforms.
• Prepare regular reports on ROI, traffic, engagement, and lead generation.

Collaboration and Coordination:

• Work closely with sales, design, and product teams to align marketing initiatives.
• Manage relationships with external agencies, vendors, and partners.

Budget Management:

• Develop and manage the digital marketing budget.
• Ensure cost-effective campaigns without compromising quality or results.

Innovation and Trends:

• Stay updated on the latest digital marketing trends, tools, and technologies.
• Experiment with new platforms and strategies to enhance brand visibility

Offline Marketing:

• Plan and execute offline marketing initiatives such as events, print media, and outdoor advertising to support integrated marketing campaigns.
• Coordinate with relevant stakeholders to ensure alignment between online and offline efforts for cohesive brand messaging.

Requirements:

• Bachelor’s degree in marketing, Business Administration, or a related field.
• Minimum of 5-7 years of experience in digital marketing, preferably in the UAE or GCC region.
• Proven experience in managing multi-brand digital marketing strategies.
• Expertise in SEO, SEM, Google Ads, social media advertising, and content marketing.
• Proficiency in digital marketing tools such as Google Analytics, HubSpot, Hootsuite, etc.
• Excellent communication and project management skills.
• Strong analytical mindset and creativity in approaching challenges.

Preferred Qualifications:

• Bachelor's/Master’s degree in Marketing or Digital Media.
• Experience in retail, trading, or investment industries.
• Bilingual Preferred (Arabic and English).
• Leadership and team management skills.
• Ability to handle multiple projects and prioritize tasks effectively.
• Results-driven with a strong focus on metrics and ROI.

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