Marketing Manager

MENA Recruit Pty; Dubai; On-site; AED 60,000 - 120,000; Part time

Job summary

An international law firm in Dubai is seeking a Marketing Manager for a 6-month maternity cover contract. This strategic role involves planning and executing marketing communications, managing client development initiatives, and organizing local events. Candidates must have experience in marketing within an international law firm environment. Salary depends on experience.

Qualifications

• Experience in marketing within an international law firm environment is essential.
• Proven ability to manage marketing communications and client development.
• Strong organizational and budget management skills.

Responsibilities

• Manage marketing activities for Dubai and another regional office.
• Plan and execute targeted marketing campaigns across various channels.
• Organize local events and collaborate with partners on business development.
• Coordinate with PR for external communications and media engagements.

Skills

Marketing campaign planning

Event organization

PR coordination

Client relationship management

Digital marketing

Job description

Maternity cover 6-month contract, 3 days per week (starting mid/end November). Law firm marketing professionals will only be considered.

The primary purpose of this role is to manage marketing activities for Dubai and another regional office of an international law firm. This is a strategic yet hands-on role focusing on planning and executing the firm's marketing communications and client development activities.

The role aims to enhance the firm's profile in the local market and grow client relationships. It involves a full mix of marketing activities, including events, digital press, and client development initiatives such as pursuits and account management.

Key responsibilities

Marketing and Communications

• Plan and execute targeted marketing campaigns combining events, web, press, social media, and marketing collateral, ensuring integrated campaign approaches.
• Organize local seminars, conferences, exhibitions, and client hospitality activities. Collaborate with Partners on business development and marketing programs to increase brand visibility and networking opportunities. Manage events efficiently within budgets.
• Coordinate with the PR team on external communications, media opportunities, press releases, award submissions, sponsorships, and industry features. Coach Partners and fee earners on media engagement. Promote social media best practices among lawyers, including LinkedIn and Twitter management, and contribute to the firm's global social media accounts.
• Support internal communications by profiling local activities across the firm's global network, including the intranet.
• Manage legal directory entries (Legal 500, Chambers) for regional offices, providing guidance to improve rankings.
• Edit high-quality marketing communications such as news alerts, electronic publications, and articles using the firm's e-marketing tools (Vuture), CRM system (InterAction), and website CMS. Coordinate with the UK BD team to ensure targeted and non-duplicative outreach.
• Maintain and update local content on the firm's website, including fee earner bios and articles.
• Uphold the firm's brand and corporate identity, managing branded materials and collateral.
• Manage the local Business Development budget, review expenditures, and prepare annual budgets.

Client Development

• Assist partners in preparing for strategic pursuits, coaching on developing competitive propositions, and project managing proposal documents and fee quotes. Analyze opportunities for bid/no-bid decisions.
• Coordinate local content for global pursuits, develop a content library, and coach partners on pitches and win themes.
• Lead client development initiatives, coordinate meetings, and undertake market research to support business development efforts.
• Manage the local contact database via InterAction, ensuring data accuracy and segmentation for targeted campaigns and reporting. Promote BD activities among lawyers.

They are only seeking candidates with experience in marketing within an international law firm environment. Salary depends on experience. If you meet the criteria, please submit your CV. Thank you.

Required Experience:

Manager