Marketing Manager

Antal International; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A global brand in the Food & Beverage sector seeks a passionate Marketer to lead local marketing strategies in Dubai. The role involves engaging with diverse cultures, managing influencers, and executing impactful brand activations. Successful candidates will have substantial experience in marketing within beverage or lifestyle sectors, strong connections in the UAE, and a proactive approach to project management.

Qualifications

• 4–6 years of marketing experience in beverage, lifestyle, or youth culture brands.
• Proven track record in advertising, social media, events, and influencer marketing.
• Fluent in English; Arabic is a strong plus.

Responsibilities

• Own and execute the UAE marketing plan across ATL, BTL, digital, social, and influencer channels.
• Build relationships with local organizers, communities, and underground influencers.
• Manage local agency partners and the UAE marketing budget.

Skills

Marketing Strategy

Digital Marketing

Influencer Marketing

Brand Engagement

Social Media Management

Job description

Our client, a Global Brand into Food & Beverage industry is looking to hire a passionate Marketer having experience with beverage, lifestyle, or youth culture brands.

Its an excellent role for someone who wants to be a part of new brand story and gets exposure to global marketing initiatives.

If you are someone who is passionate about a brand story telling and to engage or enroute to a new market, kindly share your application. Its an ASAP position.

We are open for candidates from different categories Confectionary, Luxury items, beverage, fashion, - currently working inhouse or with agencies.

Budget: AED 20K + Bonus

Responsibilities:

Lead Local Marketing Strategy & Execution

• Own and execute the UAE marketing plan across ATL, BTL, digital, social, and influencer channels.
• Act as Company’s ambassador to ensure presence in the right places and conversations.

Cultural Integration & Scene Ownership

• Immerse Company’s product into key subcultures: sports, music, gaming, drift, street culture.
• Build relationships with local organizers, communities, and underground influencers.

Influencer & Opinion Leader Management

• Activate a diverse influencer network (creators, artists, athletes) aligned with Brand’s bold identity.
• Oversee content campaigns that drive brand relevance and engagement.
• Partnerships, Events, Sampling & Grassroots Activations
• Develop brand partnerships and drive high-impact activations.
• Oversee sampling team/agency and innovate new brand engagement formats.

Agency, Budget & Partner Management

• Manage local agency partners and the UAE marketing budget.
• Track ROI and KPIs across all initiatives.
• Sales & Retail Marketing Integration
• Partner with Sales on joint retail activations and field initiatives.

Market Insight & Local Trends

• Stay ahead of market and cultural trends to keep “Company Brand” fresh and relevant.

What Success Looks Like:

• “BRAND’s product” becomes a loved and talked-about brand in UAE youth scenes.
• Strong influencer network and impactful local activations.
• Clear alignment between marketing and sales.

Requirements:

• 4–6 years of marketing experience in beverage, lifestyle, or youth culture brands.
• Proven track record in advertising, social media, events, and influencer marketing.
• Strong connections and cultural understanding of UAE's entertainment and sport scenes.
• Naturally well-networked among creators and opinion leaders.
• Proactive, strategic, and hands-on with project and budget management skills.
• Fluent in English; Arabic is a strong plus.

Note: Candidates only from beverage, lifestyle, or youth culture brands will be accepted.

Beverage experience would be a preference.