Marketing Manager

Calo Inc.; Dubai; On-site; USD 60,000 - 95,000; Full time

Job summary

Calo Inc., a rapidly growing startup in the UAE, seeks a Marketing Manager to spearhead local marketing efforts. The role involves managing campaigns, building community initiatives, and collaborating across teams to create impactful marketing strategies tailored to the region. Ideal candidates will have substantial experience in B2C marketing, a background in relevant sectors, and a proactive attitude to drive brand engagement.

Qualifications

• 5-10 years of experience in marketing ideally with B2C or D2C brands.
• Experience in food, wellness, lifestyle, or consumer tech is a strong plus.
• Regional or market-level marketing experience preferred.

Responsibilities

• Lead end-to-end campaign management from concept to execution.
• Develop local community-building initiatives.
• Track and report on brand KPIs and campaign performance.

Skills

Campaign Planning

Brand Building

Community Activation

Content Creation

Cross-functional Collaboration

Data Analysis

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Role Overview

As we grow in the UAE, we re looking for a Marketing Manager to lead local efforts in a fast-paced, direct-to-consumer startup environment. You ll be responsible for creating and executing high-impact, data-driven campaigns that drive growth, engagement, and brand love across the region.

Working closely with cross-functional teams, you ll craft tailored marketing strategies that speak to our UAE audience and align with business goals from campaign planning to performance analysis, you'll own the full marketing cycle with agility and focus.

Main Responsibilities

• Lead end-to-end campaign management, from concept to execution and post-campaign analysis ensuring timely, locally relevant, and on-brand rollouts
• Develop and activate community-building initiatives (events, ambassador programs, grassroots content) to grow Calo s presence and loyalty in the local market
• Oversee the production of localized marketing assets (photo, video, content shoots), ensuring high-quality, brand-aligned output across all channels
• Source, curate, and repurpose user-generated content (UGC) to enhance authenticity and relatability across campaigns
• Manage and grow local partnerships and brand collaborations to boost reach and resonance
• Support Go-To-Market execution for new product launches and features with clear, localized messaging
• Collaborate with internal teams (Growth, Creative, Product, CX) to align campaign messaging and delivery
• Track and report on brand KPIs, campaign performance, and community sentiment

Ideal Candidate

Qualifications

• 5 10 years of experience in marketing, ideally within a high-growth B2C or D2C brand
• Background in food, wellness, lifestyle, or consumer tech is a strong plus
• Experience in a regional or market-level marketing role preferred

Knowledge & Competency

• Proven expertise in campaign planning and execution, especially localized or culturally tailored initiatives
• Strong understanding of brand building, community activation, and partnership marketing
• Experience managing creative production workflows (photo/video shoots, UGC collection, branded content)
• Familiarity with influencer and ambassador programs and managing external creator relationships
• Clear communicator and strong cross-functional collaborator, especially with growth, content, and customer experience
• Comfortable analyzing brand KPIs and engagement metrics not just clicks and conversions
• Highly organized, proactive, and able to manage multiple projects in a fast-moving environment

Personality

• Proactive and resourceful
• Adaptable and collaborative
• Results-driven with attention to quality
• Empathetic leader who inspires and supports the team

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