Marketing Manager

Lithe Consulting Ltd; Ajman; On-site; AED 60,000 - 120,000; Full time

Job summary

A regional consulting firm in the UAE is seeking a Marketing Manager Specialist to lead generation and AI implementation strategies. The ideal candidate must have at least 5 years of experience in marketing, preferably within real estate or tech sectors. Responsibilities include campaign management, performance analysis, and collaboration with various teams to enhance lead conversion rates. Strong technical skills and proficiency in CRM tools are essential.

Qualifications

• 5 years of marketing experience in UAE, preferably in real estate or a tech-driven environment.
• Proven track record in lead generation and conversion optimization.
• Proficiency in CRM and marketing automation platforms.

Responsibilities

• Design lead generation strategies using AI tools.
• Oversee digital marketing campaigns execution and performance.
• Monitor KPIs and present findings to senior leadership.

Skills

Lead generation strategies

AI tools

Marketing automation

Data analysis

Digital marketing

Education

Bachelor's or Master's in Marketing, Business, or related field

Tools

HubSpot

Marketo

Salesforce

Zoho

Google Analytics

Power BI

Job description

Position: Marketing Manager Specialist in Lead Generation & AI Implementation

Location: Dubai-Ajman
Industry: Real Estate Development

Key Responsibilities

1. Lead Generation & Conversion Optimization

• Design and implement lead generation strategies using AI tools and marketing automation platforms.
  
• Execute high-performing campaigns on platforms like Google Ads Meta (Facebook & Instagram) TikTok Snapchat and local portals (Bayut Property Finder Dubizzle).
  
• Optimize landing pages forms and CTAs to maximize lead quality and volume.
  
• Manage lead scoring models to prioritize and segment high-converting prospects.
  

2. AI-Driven Marketing & Automation

• Deploy AI tools for customer segmentation campaign targeting and content personalization.
  
• Integrate AI chatbots and virtual assistants to improve customer experience and pre-qualify leads.
  
• Analyze buyer behavior and trends using predictive analytics to guide campaign strategies.
  

3. Digital Campaign Management

• Oversee the development execution and performance tracking of digital marketing campaigns (SEO SEM email social media retargeting) internally or through thrd party appointed Lead Generation agencies.
  
• Collaborate with creative teams to ensure compelling content aligns with data-driven insights.
  

4. Data & Performance Analysis

• Monitor KPIs such as CPL (Cost Per Lead) CTR (Click-Through Rate) and ROAS (Return on Ad Spend).
  
• Use data analytics platforms (e.g. Google Analytics Power BI) to generate actionable reports for continuous improvement.
  
• Present findings and recommendations to senior leadership regularly.
  

5. Collaboration & Stakeholder Engagement

• Coordinate with sales CRM and product teams to ensure leads are nurtured and followed up efficiently.
  
• Partner with developers and IT for seamless integration of AI tools and marketing tech stack.
  
• Analyze the sales Conversion rates and optimize the campaigns to yield proper sales conversions.
  

Requirements

Qualifications & Skills

Education & Experience

• Bachelors or Master s degree in Marketing Business Data Science or a related field.
  
• Minimum 5 years of marketing experience preferably in real estate or a tech-driven sales environment in the UAE.
  
• Proven track record in lead generation and conversion optimization within Real Estate Development Companies or Real Estate Agencies
  

Technical & Domain Skills

• Proficiency in CRM and marketing automation platforms (HubSpot Marketo Salesforce Zoho).
  
• Strong grasp of digital ad platforms (Google Meta TikTok Ads Manager).
  
• Hands-on experience with AI/ML tools like ChatGPT Jasper Midjourney or predictive lead scoring tools.
  
• Familiarity with local UAE real estate platforms (Bayut Property Finder Dubizzle) and market dynamics.
  

Soft Skills

• Strategic thinker with a strong analytical mindset.
  
• Excellent communication and stakeholder management.
  
• Ability to work in a fast-paced multicultural environment.
  
• Results-driven with a growth-hacking mentality.