Marketing Manager

Remote DXB; Abu Dhabi; On-site; AED 300,000 - 540,000; Full time

Job summary

Acorn Strategy is a full-service communications consultancy with offices in Dubai, Abu Dhabi, Melbourne, Perth, and London. We are seeking a senior marketing leader to develop annual and quarterly strategies, manage integrated campaigns, and oversee bilingual content production for web, email, and publications.

You will ensure brand governance, US/SEO improvements, CRM skills, and data-driven insights to optimize performance.

Qualifications

• Bachelor's degree or equivalent in Marketing, Communications, Business or related discipline.
• 7+ years of experience in marketing, brand management, or integrated communications.
• Experience managing integrated marketing campaigns across digital and offline channels.
• Strong understanding of brand governance, content strategy, website management, and CRM.
• Experience overseeing SEO, UX improvements, marketing automation, and analytics.
• Excellent project management and analytical skills.
• Outstanding written and verbal communication skills in English.
• Arabic language skills are highly advantageous.
• Experience in government, public sector, or highly regulated organisations is desirable.

Responsibilities

• Develop annual and quarterly marketing strategies aligned with organisational priorities.
• Create integrated marketing plans, campaign roadmaps, and editorial calendars.
• Coordinate the delivery of multiple marketing initiatives and manage stakeholder alignment.
• Produce and review high-quality bilingual marketing content for web, email, and publications.
• Ensure consistency of brand identity, messaging, and visual standards.
• Lead website governance, including UX improvements, content updates, and SEO.
• Manage email marketing campaigns, CRM communications, and audience segmentation.
• Monitor campaign performance and prepare monthly dashboards and quarterly reports.
• Support the planning and delivery of events and onsite marketing coordination.

Skills

Marketing strategy

Campaign management

Content creation

Brand governance

Analytics

Project management

English communication

Arabic language (advantage)

Education

Bachelor's degree in Marketing / Communications / Business

Job description

Responsibilities

• Develop annual and quarterly marketing strategies aligned with organisational priorities
• Create integrated marketing plans, campaign roadmaps, and editorial calendars
• Coordinate the delivery of multiple marketing initiatives and manage stakeholder alignment
• Produce and review high-quality bilingual marketing content for web, email, and publications
• Ensure consistency of brand identity, messaging, and visual standards
• Lead website governance, including UX improvements, content updates, and SEO
• Manage email marketing campaigns, CRM communications, and audience segmentation
• Monitor campaign performance and prepare monthly dashboards and quarterly reports
• Support the planning and delivery of events and onsite marketing coordination

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related discipline
• 7+ years of experience in marketing, brand management, or integrated communications
• Experience managing integrated marketing campaigns across digital and offline channels
• Strong understanding of brand governance, content strategy, website management, and CRM
• Experience overseeing SEO, UX improvements, marketing automation, and analytics
• Excellent project management and analytical skills
• Outstanding written and verbal communication skills in English
• Arabic language skills are highly advantageous
• Experience in government, public sector, or highly regulated organisations is desirable

About the Company

Acorn Strategy is a full-service communications consultancy and award-winning integrated marketing, public relations, and digital consultancy with offices in Dubai, Abu Dhabi, Melbourne, Perth, and London.