Marketing Manager

Client of Mindfree Consulting; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player seeks a Marketing Manager to elevate brand strategy and drive market growth. This role involves managing brand positioning, developing impactful marketing campaigns, and analyzing market trends to ensure effective promotional activities. You will collaborate with distribution partners and external vendors to enhance brand visibility across various platforms, including digital and print. If you are passionate about marketing and have a strong background in the FMCG sector, this is an exciting opportunity to contribute to a leading coffee company's success and growth in a dynamic market.

Qualifications

• 5+ years of marketing experience, including managerial roles.
• Strong background in FMCG, preferably in coffee industry.

Responsibilities

• Develop and implement branding strategies based on market research.
• Create and manage promotional materials for marketing campaigns.

Skills

Brand Management

Market Research

Marketing Strategy

Promotional Campaigns

Client Lead Generation

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Tools

Digital Marketing Tools

Analytics Software

Job description

Marketing Manager

Our client is a leading coffee company with a strong presence in the FMCG industry. They are looking for a Marketing Manager to drive brand strategy, market growth, and promotional campaigns, reporting directly to the Head of Marketing.

Key Responsibilities:

Brand Management & Strategy:

• Manage all company's brands as needed, ensuring consistent positioning and messaging.
• Develop and implement branding strategies based on market research and competitor analysis.
• Act as the brand ambassador, ensuring the company's values and mission are well represented.
• Work with distribution partners and franchisees to create marketing materials that align with brand guidelines and regional preferences.
• Lead marketing efforts for retail outlets, ensuring cohesive branding and promotional activities to drive sales.

Marketing & Promotional Activities:

• Create and manage promotional materials for internal and external use.
• Organize and participate in industry exhibitions and trade shows to enhance brand visibility.
• Develop and execute marketing campaigns across digital, social media, print, and event platforms to boost brand awareness and sales.
• Oversee the creation of marketing content for social media, e-commerce platforms, websites, and other digital channels.
• Collaborate with external vendors and agencies to ensure timely and effective marketing execution.

Market Research & Analytics:

• Conduct research to identify market trends, consumer behavior, and competitor strategies to refine marketing efforts.
• Monitor and analyze marketing metrics, generate reports, and provide insights for continuous improvement.
• Develop and manage marketing budgets and calendars, ensuring cost-effectiveness and maximum ROI.

Lead Generation & Business Growth:

• Focus on generating genuine client leads through strategic marketing efforts and collaborations.
• Ensure marketing initiatives contribute to business development and revenue growth.

Qualifications & Requirements:

• Education: Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience: Minimum of 5 years in marketing, with at least 5 years in a managerial role.
• Industry Background: Experience in the FMCG industry is required; experience in the coffee industry is a plus.
• Nationality: Arab nationality required.
• Salary: Negotiable.