Marketing Manager

Fleet Management Systems and Technologies (FMS Tech.); Abu Dhabi; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading company in fleet management technology is seeking a passionate and results-oriented Marketing Professional. This role offers an opportunity to developand implement comprehensive strategies that align with business goals while overseeing various digital and content marketing initiatives to enhance brand awareness and build customer engagement. Join a dynamic and collaborative work environment where you can make a significant impact on workplace safety.

Benefits

Competitive salary and benefits package

Dynamic and collaborative work environment

Opportunities for professional growth

Qualifications

• 2 years plus experience in marketing, preferably in technology or education.
• Proven track record of successful marketing campaigns.
• Excellent analytical, leadership, and communication skills.

Responsibilities

• Develop and implement a comprehensive marketing strategy.
• Oversee digital marketing initiatives and campaign analysis.
• Plan and execute industry events and manage PR strategies.

Skills

Digital Marketing

Market Research

Content Creation

Event Planning

Public Relations

Education

Bachelor's degree in Marketing or Business Administration

Tools

SEO tools

Email marketing platforms

Social Media tools

Job description

Key Responsibilities: Strategy Development: • Develop and implement a comprehensive marketing strategy aligned with the company's business objectives. • Conduct market research to identify target industries, analyse market trends, and understand customer needs. • Collaborate with sales and product teams to develop effective go-to-market strategies. Digital Marketing: • Oversee all digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing. • Optimize website and landing pages to improve user experience and drive conversions. • Manage and analyse digital marketing campaigns to measure ROI and optimize performance. Content Marketing: • Develop high-quality content, such as blog posts, articles, and case studies, to educate and engage the target audience. • Create compelling video content showcasing the benefits of Road safety training. Event Marketing: • Plan and execute industry events, conferences, and webinars to generate leads and build brand awareness. • Manage event logistics, including budgeting, vendor selection, and attendee management. Public Relations: • Develop and implement a PR strategy to increase media coverage and build positive brand reputation. • Manage media relations and crisis communications.

• Bachelor's degree in Marketing, Business Administration, or a related field. • 2 years plus experience in marketing, preferably in the technology or education industry. • Proven track record of developing and executing successful marketing campaigns. • Strong understanding of digital marketing 1 channels and tools. • Excellent analytical skills and ability to measure marketing ROI. • Strong leadership and communication skills. • Ability to work independently and as part of a team. What We Offer: • Competitive salary and benefits package. • A dynamic and collaborative work environment. • The chance to make a significant impact on workplace safety. If you are a passionate and results-oriented marketing professional, we encourage you to apply. Please submit your resume and cover letter.