Marketing Manager

The First Group; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

The Royal Stables Private Members Club in Abu Dhabi is seeking a Marketing Manager to lead brand, communications, campaigns, and audience engagement. You will develop and implement integrated marketing strategies, manage brand identity, and plan campaigns to boost memberships, bookings, events, and revenue.

Responsibilities include creating content for digital channels, coordinating creative resources, and collaborating across departments to deliver exceptional luxury experiences.

Qualifications

• 4+ years in marketing, brand management or luxury hospitality.
• Proven success with marketing campaigns.
• Strong digital marketing, social media and email marketing knowledge.
• Excellent written and verbal communication and presentation skills.
• Strong creative judgement with attention to detail.
• Experience in luxury hospitality or private clubs is desirable.
• Knowledge of analytics, SEO and paid advertising is advantageous.
• Strong project management and time-management skills.
• Commercial mindset linking activity to business results.
• Professional, discreet and capable representing a luxury brand.
• Arabic language is a plus; UAE market knowledge desirable.
• Fluency in English is required.

Responsibilities

• Develop and implement integrated marketing strategies aligned with Royal Stables objectives.
• Manage brand identity, positioning, tone of voice, and marketing standards.
• Plan and execute campaigns to increase memberships, bookings, events and revenue.
• Create content for social media, websites, newsletters, email campaigns, and other digital platforms.
• Develop marketing calendars, campaign plans, briefs and promotional materials.
• Manage the Royal Stables' social media presence and online community engagement.
• Coordinate photography, videography, graphic design, copywriting and other creative requirements.
• Collaborate with membership, sales, hospitality, equestrian, events and operations teams.
• Support the promotion of memberships, equestrian programmes, hospitality experiences, events, and private functions.
• Manage relationships with agencies, media partners, influencers, suppliers, and strategic partners.
• Identify opportunities for partnerships, sponsorships, collaborations, and cross-promotional activities.
• Organise and support marketing activations, launches, events, exhibitions, and promotional activities.
• Maintain and update website content, listings, brochures, presentations, and marketing collateral.
• Monitor marketing performance, campaign results, website traffic, engagement, leads, and conversions.
• Prepare regular marketing reports, insights, budgets, forecasts, and performance updates.
• Conduct market research and monitor competitor activity, trends, and customer behaviour.
• Ensure all marketing communications reflect luxury positioning and brand standards.
• Manage marketing budgets, timelines, approvals, suppliers, and project delivery.
• Ensure consistent messaging across all touchpoints.
• Support public relations, media opportunities, press releases, and brand communications.
• Maintain confidentiality of business, member, client and campaign information.
• Contribute to continuous improvement of marketing strategy and customer experience.
• Perform other marketing, communications, branding, and business development duties as required.

Skills

Marketing strategy

Brand management

Digital marketing

Content creation

Social media

CRM systems

Email marketing

SEO

Analytics

Project management

Communication

Luxury hospitality

Arabic language

Tools

CMS

CRM

MS Office

Job description

Overview

The First Group Hospitality is a Dubai-headquartered, full-service hospitality management company specialising in hotel operations, asset management, and F&B strategy. With a team of industry veterans and a proven track record, the company delivers tailored solutions that enhance efficiency, optimise revenue, and maximise asset value for investors and hotel owners. As a trusted third-party hotel management provider, The First Group Hospitality partners with leading global brands to drive operational excellence and long-term profitability, thanks to expertise spanning property performance optimisation, cost management, and guest experience enhancement. Beyond management, The First Group Hospitality develops and operates a dynamic portfolio of upscale hotels, residences, and award-winning restaurants, creating high-value hospitality assets that stand out in the market.

For more information, visit tfghospitality.com

Job Description

The Royal Stables Private Members Club in Abu Dhabi is seeking a Marketing Manager to lead our brand, communications, campaigns, and audience engagement. Responsibilities include, but are not limited to:

Job Role

• Develop and implement integrated marketing strategies aligned with the Royal Stables' objectives.
• Manage the brand identity, positioning, tone of voice, and marketing standards.
• Plan and execute campaigns to increase brand awareness, memberships, bookings, events, and revenue.
• Create and manage content for social media, websites, newsletters, email campaigns, and digital platforms.
• Develop marketing calendars, campaign plans, briefs, and promotional materials.
• Manage the Royal Stables' social media presence and online community engagement.
• Coordinate photography, videography, graphic design, copywriting, and other creative requirements.
• Collaborate with membership, sales, hospitality, equestrian, events, and operations teams.
• Support the promotion of memberships, equestrian programmes, hospitality experiences, events, and private functions.
• Manage relationships with agencies, media partners, influencers, suppliers, and strategic partners.
• Identify opportunities for partnerships, sponsorships, collaborations, and cross-promotional activities.
• Organise and support marketing activations, launches, events, exhibitions, and promotional activities.
• Maintain and update website content, listings, brochures, presentations, and marketing collateral.
• Monitor marketing performance, campaign results, website traffic, engagement, leads, and conversions.
• Prepare regular marketing reports, insights, budgets, forecasts, and performance updates.
• Conduct market research and monitor competitor activity, trends, and customer behaviour.
• Ensure all marketing communications reflect the Royal Stables' luxury positioning and brand standards.
• Manage marketing budgets, timelines, approvals, suppliers, and project delivery.
• Ensure consistent and accurate messaging across all customer and member touchpoints.
• Support public relations, media opportunities, press releases, and brand communications.
• Maintain confidentiality when handling business, member, client, and campaign information.
• Contribute to the continuous improvement of the Royal Stables' marketing strategy and customer experience.
• Perform other marketing, communications, branding, and business development duties as required.

Desired Skill & Expertise

• 4+ years of experience in marketing, brand management, communications, hospitality, luxury, lifestyle, private clubs, or a similar role.
• Proven experience developing and delivering successful marketing campaigns.
• Strong understanding of digital marketing, social media, content creation, email marketing, and brand management.
• Excellent written, verbal, communication, and presentation skills.
• Strong creative judgement with excellent attention to detail.
• Experience in luxury hospitality, lifestyle, equestrian, events, or private members' clubs is highly desirable.
• Proficiency in social media platforms, content management systems, email marketing tools, CRM systems, and Microsoft Office.
• Knowledge of digital analytics, reporting, SEO, and paid advertising is an advantage.
• Strong project management, organisational, and time-management skills.
• Commercially minded, with the ability to connect marketing activity to business results.
• Professional, polished, discreet, and confident in representing a luxury brand.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of the UAE market and local cultural expectations is highly desirable.
• Fluency in English is required; Arabic is an advantage.

Requirements