Marketing Manager

Air Arabia; Abu Dhabi; On-site; AED 150,000 - 200,000; Full time

Job summary

A leading airline in the MENA region is seeking a Marketing Manager to design and implement marketing strategies aimed at enhancing brand equity and driving business growth. The ideal candidate will have a Master’s degree in Marketing and at least 5 years of senior managerial experience, preferably in the airline industry. This role involves managing budgets, conducting market research, and developing advertising campaigns to increase brand recognition.

Qualifications

• Minimum 5 years of experience in a senior managerial role.
• Experience in the airline industry is desirable.

Responsibilities

• Manage and implement marketing strategies to support business growth.
• Develop advertising targeted towards key customer segments.
• Conduct market research to enhance strategy and increase brand recognition.

Skills

Strategic marketing

Brand management

Market research

Campaign management

Budget management

Education

Master’s degree in Marketing

Job description

About the job:

The purpose of this role is to manage, design, implement and facilitate the marketing strategies that supports consistent business growth and enhances the brand equity and awareness.

Key Accountabilities:

• Create, manage, coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations.
• Develop unique value propositions, business partnerships and call to action oriented advertising targeted towards key customer segments that increases brand awareness.
• To plan, direct and implement multi-channel marketing initiatives across advertising sponsorship, PR, direct communications, social media and web content.
• Responsible for the development and production of analytical reports and processes to support sales programs and demonstrate ROI.
• Develop innovative strategies using the creative team in order to attract potential customers to the business.
• Manage tactical campaigns in order to create a demand for the product/services in the market which will generate a rise in the company’s sales and in turn, provide the necessary revenue. Involve in creating marketing for the specific product / service that the company provides through collaboration with other departments.
• Manage the marketing budgets in tandem with Head of Sales & Marketing.
• Conduct and present competitive market research and findings to enhance strategy and planning and increase brand recognition/awareness among target customers.
• Ensure consistent communication of corporate image, branding and value proposition.
• Plan tactical campaign “Number of calls – seat factors“ and increase the level of awareness within Air Arabia network, through new media solutions “combinations between offline – online – through the line“.
• Develop, plan and evaluate a comprehensive communication and advertising campaign inbound and outbound with innovative and cost effective appr

• Master’s degree preferable in Marketing major with at least 5 years of experience in a senior managerial role.

• Experience in the airline industry in a management role is desirable.

Interested candidates may apply for the position by sending a copy of their updated resume.

About The Company

Air Arabia is the Middle East and North Africa’s first and largest low cost carrier (LCC). We fly you to over 65 destinations spreading across the Middle East, North Africa, Asia and Europe. We offer you comfort, reliable and value for money air travel across our network and with our value preposition "Pay Less. Fly More", we help you to fly more often to more places!