Marketing Lead — Premium Family Experiences & Events

Boo Boo Entertainment; Dubai; On-site; AED 469,000 - 737,000; Full time

Job summary

Boo Boo Laand in Dubai seeks a dynamic Marketing Manager to lead our marketing, branding, and communications across in-store experiences, events, and digital platforms. You will plan high-impact campaigns to drive footfall, engagement, and sales, collaborating with the Founder and Operations team.

The role requires a creative, organized leader with 10+ years in marketing, strong digital, social media, and brand management skills, and an ability to manage budgets and external partners for UAE

Qualifications

• Bachelor's degree or diploma in Marketing or related field.
• Minimum 10 years of marketing experience, preferably in entertainment, hospitality, retail, F&B, leisure, or family entertainment.
• Proven experience in digital marketing, social media, campaigns, promotions, and brand management.
• Experience managing campaigns from planning through execution and reporting.
• Experience with external agencies, influencers, photographers, designers, and suppliers is an advantage.
• Strong understanding of social media platforms and digital marketing tools.
• Experience with paid advertising platforms such as Meta Ads and Google Ads is preferred.
• Strong analytical and reporting skills with the ability to understand campaign performance and ROI.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Creative, proactive, organized, and able to manage multiple projects and deadlines.
• Strong leadership and team management skills.
• Willingness to work weekends, holidays, and outside regular office hours for events.

Responsibilities

• Develop and implement marketing strategies and campaigns to increase brand awareness, customer traffic, and sales.
• Plan and manage monthly and seasonal marketing campaigns, promotions, events, and activities.
• Manage social media channels, content planning, posting schedules, engagement, and community management.
• Coordinate with Events, Operations, Sales, and Creative teams to support campaigns and venue activities.
• Develop marketing content, including social media posts, emails, flyers, and digital ads.
• Coordinate photo and video shoots for marketing purposes.
• Monitor digital advertising campaigns and coordinate with agencies or partners.
• Track campaign performance, leads, bookings, and marketing spend; prepare reports.

Skills

Marketing strategy

Digital marketing

Social media

Campaign management

Brand management

Leadership

Analytics & ROI

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads

Google Ads

Social media platforms

Job description

Boo Boo Laand in Dubai seeks a dynamic Marketing Manager to lead our marketing, branding, and communications across in-store experiences, events, and digital platforms. You will plan high-impact campaigns to drive footfall, engagement, and sales, collaborating with the Founder and Operations team.

The role requires a creative, organized leader with 10+ years in marketing, strong digital, social media, and brand management skills, and an ability to manage budgets and external partners for UAE