Marketing Manager

Boo Boo Entertainment; Dubai; On-site; AED 469,000 - 737,000; Full time

Job summary

Boo Boo Laand in Dubai seeks a dynamic Marketing Manager to lead our marketing, branding, and communications across in-store experiences, events, and digital platforms. You will plan high-impact campaigns to drive footfall, engagement, and sales, collaborating with the Founder and Operations team.

The role requires a creative, organized leader with 10+ years in marketing, strong digital, social media, and brand management skills, and an ability to manage budgets and external partners for UAE

Qualifications

• Bachelor's degree or diploma in Marketing or related field.
• Minimum 10 years of marketing experience, preferably in entertainment, hospitality, retail, F&B, leisure, or family entertainment.
• Proven experience in digital marketing, social media, campaigns, promotions, and brand management.
• Experience managing campaigns from planning through execution and reporting.
• Experience with external agencies, influencers, photographers, designers, and suppliers is an advantage.
• Strong understanding of social media platforms and digital marketing tools.
• Experience with paid advertising platforms such as Meta Ads and Google Ads is preferred.
• Strong analytical and reporting skills with the ability to understand campaign performance and ROI.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Creative, proactive, organized, and able to manage multiple projects and deadlines.
• Strong leadership and team management skills.
• Willingness to work weekends, holidays, and outside regular office hours for events.

Responsibilities

• Develop and implement marketing strategies and campaigns to increase brand awareness, customer traffic, and sales.
• Plan and manage monthly and seasonal marketing campaigns, promotions, events, and activities.
• Manage social media channels, content planning, posting schedules, engagement, and community management.
• Coordinate with Events, Operations, Sales, and Creative teams to support campaigns and venue activities.
• Develop marketing content, including social media posts, emails, flyers, and digital ads.
• Coordinate photo and video shoots for marketing purposes.
• Monitor digital advertising campaigns and coordinate with agencies or partners.
• Track campaign performance, leads, bookings, and marketing spend; prepare reports.

Skills

Marketing strategy

Digital marketing

Social media

Campaign management

Brand management

Leadership

Analytics & ROI

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads

Google Ads

Social media platforms

Job description

Boo Boo Laand is Dubai's most imaginative and luxurious children's entertainment and experiential play concept - built around creativity, storytelling, and world-class family experiences. Our spaces, events, and brand collaborations bring joy, wonder, and design together.

We're now seeking a dynamic Marketing Manager to lead our marketing efforts across retail, events, and digital platforms - someone who's creative, organized, and passionate about building premium family brands.

Role Overview

The Marketing Manager will oversee all marketing, branding, and communication activities for Boo Boo Laand, ensuring cohesive visibility and engagement across all touchpoints - from in-store experiences and influencer tie-ups to PR, digital marketing, and seasonal campaigns.

You'll work closely with the Founder and Operations team to plan and execute high-impact campaigns that drive footfall, brand awareness, and community connection.

Duties and Responsibilities (including but not limited to):

• Develop and implement marketing strategies and campaigns to increase brand awareness, customer traffic, and sales.

• Plan and manage monthly and seasonal marketing campaigns, promotions, events, and special activities.
• Manage the company's social media channels, including content planning, posting schedules, engagement, and community management.
• Coordinate with the Events, Operations, Sales, and Creative teams to support campaigns and venue activities.
• Develop marketing content, including social media posts, promotional materials, email campaigns, flyers, and digital advertisements.
• Manage and coordinate photo and video shoots for marketing and promotional purposes.
• Monitor digital advertising campaigns and coordinate with agencies or external marketing partners when required.
• Track campaign performance, customer engagement, leads, bookings, and marketing spend.
• Prepare regular marketing reports and provide recommendations based on campaign results and customer trends.
• Identify opportunities for partnerships, collaborations, influencers, schools, corporates, hotels, and other relevant businesses.
• Support birthday parties, school trips, corporate events, seasonal activities, and other revenue-generating programs through marketing campaigns.
• Ensure all marketing materials and communications follow the company's brand guidelines.
• Manage the marketing budget and ensure spending is properly planned and monitored.
• Conduct market and competitor research to identify new opportunities and trends.
• Coordinate with suppliers, designers, photographers, agencies, and other external partners.
• Support the development of new marketing concepts and customer engagement activities.
• Monitor customer feedback and online reviews and coordinate with relevant departments when required.
• Ensure timely execution of marketing activities and campaigns.
• Train, guide, and monitor marketing team members where applicable.
• Maintain professional communication and represent the company appropriately.
• Perform other duties and responsibilities as assigned by management.

Educational Qualification and Experience:

• Bachelor's degree or diploma in Marketing, Business Administration, Communications, or a related field.
• Minimum 10 years of experience in marketing, preferably in entertainment, hospitality, retail, F&B, leisure, or family entertainment.
• Proven experience in digital marketing, social media, campaigns, promotions, and brand management.
• Experience managing marketing campaigns from planning through execution and reporting.
• Experience working with external agencies, influencers, photographers, designers, and suppliers is an advantage.
• Strong understanding of social media platforms and digital marketing tools.
• Experience with paid advertising platforms such as Meta Ads and Google Ads is preferred.
• Strong analytical and reporting skills with the ability to understand campaign performance and ROI.
• Strong communication, presentation, negotiation, and interpersonal skills.
• Creative, proactive, organized, and able to manage multiple projects and deadlines.
• Strong leadership and team management skills.
• Ability to work in a fast-paced, customer-focused environment.
• Experience in the UAE market and knowledge of local customer trends is an advantage.
• Willingness to work weekends, holidays, and outside regular office hours when required for events and campaigns.