Marketing Lead, Middle East

Salesforce, Inc..; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading company in the Middle East is seeking a dynamic Marketing Lead to drive targeted industry campaigns and enhance brand visibility. The ideal candidate will develop tailored marketing strategies that align with sales objectives, ensuring strong engagement and growth across key accounts in the region.

Qualifications

• 6+ years of marketing experience in the industry, especially ABM marketing.
• Strong written and verbal communication skills in Arabic and English.
• Highly driven with a strong work ethic and initiative.

Responsibilities

• Collaborate with sales teams to align marketing efforts with key industries and accounts.
• Plan and execute industry events to engage target audiences.
• Develop strategies for high-value accounts to drive engagement.

Skills

Communication

Project Management

Organizational Skills

Problem Solving

Execution Focus

Job description

We are seeking a dynamic and result-driven Marketing Lead to join our team in Middle East.

The Marketing Lead, Industry & Programs is accountable for the planning, coordination and delivery of targeted industry and programs, campaigns and activities into and for Middle East and the delivery of marketing KPIs

In this role you will collaborate with sales teams to identify key industries and top accounts and drive engagement

You will be responsible for developing and implementing tailored marketing plans that effectively target key industries across the Middle East, enhancing brand visibility and driving growth

You will create personalised marketing programs for top accounts, ensuring targeted strategies that foster strong relationship and drive meaningful relationships

You will work closely and collaboratively with the rest of Middle East, EMEA and Global marketing teams, with sales leadership, their teams and other stakeholders to deliver your goals.

You will report on key metrics and deliver insights to stakeholders regarding campaign performance

Primary Responsibilities:

Collaborate closely with sales teams to identify key industries and accounts and align marketing efforts.

Plan and execute key industry events to engage target audiences and generate leads.

Develop and implement top accounts strategies and programs to target high-value accounts and drive engagement across Middle East region

Deliver on marketing KPIs and be able to articulate marketing’s impact on business goals - primarily Marketing Driven Pipeline (MDP) and Marketing Matured ACV (MMA)

Effectively manage budget and resources to optimise impact for the business

Skills and Experience:

Marketing lead with 6+ years marketing experience in industry, ABM marketing

Strong and effective communicator and collaborator across all levels of the organisation, building meaningful and trusted relationships

Strong written and verbal communication in Arabic and English

Excellent organizational and project management skills

Strong situational awareness and tact, proactively addressing challenging problems, proposing solutions, and driving resolution with a high degree of initiative

Highly driven with an execution focus willing to go the extra mile with a strong work ethic, ambitious self-directed and resourceful

Strong understanding of (or ability to quickly understand company, customer, messaging and product fundamentals as well as industry trends