Marketing Lead - Krispy Kreme

Americana Restaurants; Sharjah; On-site; AED 200,000 - 300,000; Full time

Job summary

A prominent restaurant chain in the UAE is seeking a Marketing Lead to drive brand strategy and execution across all markets. The ideal candidate will have 8-10 years of experience in marketing within the QSR industry, with strong skills in digital media and team management. This role encompasses developing marketing strategies, leading brand initiatives, and managing the marketing budget. Candidates should hold a Bachelor's degree in Marketing, with an MBA preferred.

Qualifications

• 8-10 years’ experience with proven results in Marketing at QSR industry.
• Solid knowledge of all Marketing Trends in similar businesses.

Responsibilities

• Develop marketing platforms, processes, and tools for regional teams.
• Lead brand digital media efforts and local digital campaigns.
• Manage brand marketing assets and annual marketing budget.

Skills

Strong communication skills

Strategic decision making skills

Team Management skills

Highly motivated, Creative and Agile

Proficient with Word, Excel, PowerPoint

Education

Bachelor’s Degree in Marketing or related field

MBA preferred

Job description

Job Purpose:

Marketing Lead Krispy Kreme is responsible for integration and execution of the brand marketing plan, brand strategy, strategic planning and management. The position will partner with the Franchisors’ Team, Brand Operations, Digital Marketing and Cluster Marketing teams to drive Restaurant Sales and Transactions.

The marketing role will build a differentiated and relevant brand in all Americana markets by aligning marketing initiatives / programs to support the development of regional and local programs. Will optimize marketing execution through development of tools that improve efficiencies and capabilities at regional level. Will represent Krispy Kreme brand and the customer on cross functional teams and initiatives.

Scope:

All Markets the Brand of scope operates in.

Key Responsibilities:

• Develop marketing platforms, processes, procedures and tools to enable regional teams to efficiently execute marketing plans and initiatives and improve brand’s marketing capabilities.
• Develop the marketing calendar, defining campaigns, setting marketing mix guidelines, developing creatives briefs, and working with local teams to cascade and execute those campaigns in ME.
• Lead brand digital media efforts, targeted local digital campaigns, social media and brand influences.
• Establish market opportunities consisting of partnerships and sponsorships with key organizations, grand opening campaigns and other transaction driving initiatives.
• Responsible for all internal and external brand messaging elements, including but not limited to in-restaurant POPs, community flyers, radio etc.
• Utilize consumer research programs to adjust the consumer model in established markets and execute competitor analysis, consumer habits and initiate product improvements to meet market needs.
• Manage brand marketing assets such as menu framework, new product request, brands style guide and trademarks.
• Manage the annual marketing budget to ensure all financial goals and deadlines are met.
• Translates and cascades Americana purpose, vision and strategy execution to the team to instill ownership mindset and motivation to act;
• Ensures Americana expectations as regards of tools, resources, systems are rightfully communicated, cascaded for the buy in and adhered to by the team;
• Role models compliance with Americana processes, internal policies, code of conduct and core value behaviors;
• Is accountable for team performance – coaches, mentors the team for KPIs realization in line with Americana culture;
• Follows and teaches the team to live Americana people practices (throughout Americana people cycle, starting with hiring, on boarding through training, development and when necessary exit); Coaches the team for personal development, has identified successor/s and is a mentor for cross functional teams to support Americana growth.

Education:

• Bachelor’s Degree. In Marketing or related field
• MBA preferred

Experience:

• 8-10 years’ experience with proven results in Marketing at QSR industry

Knowledge:

• Solid knowledge of all Marketing Trends in similar businesses.

Skills

• Proficient with Word, Excel, PowerPoint
• Strong communication skills
• Highly motivated , Creative and Agile
• Strategic decision making skills
• Team Management skills to lead the Marketing teams across the Region
• Strategic business-building oriented thinker
• Excellent verbal and written communication skills