Marketing Lead, GCC

Nothing; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading design-led tech company seeks a Marketing Lead for the GCC to drive demand generation and growth through localized and culturally resonant campaigns. The role requires 10+ years of marketing experience, including a deep understanding of the GCC’s consumer landscape and proficiency in Arabic. This position offers a fast-paced environment and the ability to shape the voice of an innovative tech brand.

Benefits

Fast-paced creative environment

Opportunities for career growth

Diverse and inclusive workplace

Qualifications

• 10+ years of marketing experience, with at least 5 years in a regional role within the GCC.
• Proven success in digital-first B2C marketing, ideally within consumer tech.
• Deep understanding of GCC consumer behavior and digital ecosystems.
• Strong experience in integrated campaign management.

Responsibilities

• Lead end-to-end demand generation campaigns across various channels.
• Build integrated digital-first campaigns to drive growth.
• Act as the regional voice within the global marketing structure.
• Define and track regional KPIs and optimize campaigns in real time.

Skills

Digital-first B2C marketing

Fluency in Arabic

Data-driven demand generation

Culturally relevant storytelling

Influencer and creator partnerships

Cross-functional leadership

Job description

About Nothing

Nothing is a design-led tech company building an alternative to the industry giants. Our products – from award-winning smartphones to expressive audio and wearables – blend iconic design with intuitive engineering to put people and creativity back at the centre of consumer tech.

Founded in London in 2020, backed by GV (Google Ventures), EQT Ventures, C Ventures, and influential investors, we’ve grown from startup to global challenger in just a few years.

The Role

As Marketing Lead for the GCC, you’ll own regional demand generation and growth for our product ecosystem. While global teams define the core product narratives, your role is to localize, amplify, and execute them through culturally resonant campaigns that drive awareness, engagement, and conversion in the GCC.

We’re looking for a digital-first, B2C marketing leader fluent in Arabic, with deep understanding of the GCC’s consumer landscape. You’ll combine data-driven demand generation with culturally relevant storytelling, ensuring our brand is both commercially impactful and culturally unforgettable.

Key Responsibilities

• Demand Generation & Growth
• Lead end-to-end demand generation campaigns across paid, owned, earned, and partner channels.
• Build integrated digital-first campaigns that drive measurable growth in awareness, consideration, and conversion.
• Partner with sales and channel teams to deliver go-to-market activations that accelerate pipeline and revenue.
• Balance brand-building and performance marketing to maximize ROI.
• Adapt global product comms into Arabic and culturally nuanced narratives that resonate with GCC audiences.
• Identify and tap into regional trends, creators, and digital subcultures to make campaigns authentic and impactful.
• Build and manage influencer and creator partnerships across tech, fashion, music, and lifestyle to amplify reach.
• Cross-Functional Leadership
• Act as the regional voice within the global marketing structure — bringing local insights into product marketing and GTM discussions.
• Collaborate with brand, PR, social, and creative teams to deliver cohesive storytelling across all touchpoints.
• Build, mentor, and inspire a high-performing GCC marketing team and agency network.
• Measurement & Insights
• Define and track regional KPIs across awareness, demand generation, and conversion.
• Leverage data and cultural insights to optimize campaigns in real time.
• Provide structured feedback to global teams to inform future positioning and campaign strategy.

Requirements

• 10+ years of marketing experience, with at least 5 years in a regional role within the GCC.
• Proven success in digital-first B2C marketing — ideally within consumer tech, mobile, or fast-growth brands.
• Fluency in Arabic (written & spoken) is a must; English fluency required.
• Deep understanding of GCC consumer behavior, culture, and digital ecosystems (social platforms, influencers, regional media).
• Track record of delivering high-impact, ROI-driven campaigns in fast-paced environments.
• Strong experience in influencer/creator marketing, demand generation, and integrated campaign management.
• Collaborative leader with experience managing teams, agencies, and cross-functional partners.
• Entrepreneurial, resourceful, and adaptable — comfortable operating with speed and ambiguity.

What we offer

A chance to shape the voice of one of the most exciting tech brands

Fast-paced and creative environment with global reach

A culture that values curiosity, creativity, and doing things differently

A commitment to building a diverse, inclusive, and welcoming workplace for all

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