Marketing Lead

Careers at UAE; Dubai; On-site; AED 350,000 - 650,000; Full time

Job summary

WSP in the Middle East is seeking a Marketing Lead to develop and execute strategic marketing campaigns that align with the business objectives. You will lead multi-channel programmes and position the brand with stakeholders across the region.

You’ll set annual plans, conduct audience research, manage campaigns, measure impact, and collaborate with internal teams to support major projects. Some travel to key offices in the Middle East is required.

Qualifications

• Bachelor in marketing or related fields.
• 10 years’ experience in Marketing.
• Proven experience in the Middle East region and understanding of the local cultures.
• Experience of developing and delivering marketing communications campaigns.
• Experience in video production and writing engaging communications.
• Experience of appointing and managing agencies to deliver design, video content and photography.
• Extensive knowledge of the marketing communications processes and channels.
• An understanding of how digital tools (such as email marketing, website and social media) are used as part of the marketing communications mix.
• Confidence when working with executive level business leaders.
• Ability to challenge and push back in a constructive way.
• Experience managing multiple projects.
• Experience as a talented communicator (written and verbal).
• Someone who is comfortable working in a fast-paced, busy team with multiple deadlines.
• Someone who can confidently lead marketing for the business and present opportunities and ideas to them that will generate value outcomes.
• Understand the implications of GDPR on marketing and be an advocate of best practice helping the business be compliant.
• Energy, enthusiasm and innovative thinking.

Responsibilities

• Developing the annual marketing plan in collaboration with the business and wider marketing communications team.
• Conducting desk research when required for campaign development and audience analysis.
• Responsibility for developing and delivering multi-channel marketing campaigns for internal and external audiences, working collaboratively across the team. Campaign management will involve an ability to identify and understand audience needs, as well as an ability to determine relevant and engaging ways to communicate with these audiences.
• Contributing to the agreed annual cross-cutting business themes and corporate brand activity.
• Set objectives and metrics for marketing campaigns that connect to, and help the company achieve, relevant business goals.
• Developing and delivering creative campaign tactics that are integrated across all fields of marketing and communications, including media relations, social media, live events, employee communications, government relations and advertising.
• Driving, managing and delivering clear and compelling content for internal and external audiences to support the campaign objectives, including but not limited to articles, visuals, blogs, awards entries, infographics and film content
• Working collaboratively across the team to develop and deliver an industry-leading programme of targeted, externally focused, issue and expertise-led content
• Supporting the Key Account Management team with campaigns and messaging to key clients throughout the year
• Putting marketing communications plans in place for major project openings, working with internal and external stakeholders and collaborators
• Developing a deep understanding of the business, projects and clients and collaborate with the other marketing strategic business unit leads to collaborate on campaigns and initiatives
• Building relationships across the business and change the perception of what good marketing is and the value marketing can add
• Leading meetings with key internal stakeholders to identify new and emerging topics and ideas, and to build a network to enable a flow of communications
• Collaborating with the Strategic Growth Team on business development and the sales cycle where there are obvious marketing touch points

Skills

Marketing leadership

Campaign management

Multi-channel marketing

Content creation

Stakeholder management

Video production

Agency management

ME region knowledge

GDPR compliance

Data analysis

Executive communication

Project management

Fast-paced environment

Value-focused marketing

Digital marketing tools

Creative storytelling

Education

Bachelor's in Marketing

Job description

Marketing Lead

We are WSP – Join us and make your career future ready!

At WSP, you can access our global scale, contribute to landmark projects and connect with the brightest minds in your field to do the best work of your life. You can embrace your curiosity in a culture that celebrates new ideas and diverse perspectives. You can experience a world of opportunity and the chance to shape a career as unique as you.

WSP in the Middle East is seeking a highly skilled and experienced Marketing Lead to join our Corporate Marketing and Communications (Marcoms) department.

The role will focus on developing and executing marketing strategies that align with the business strategic objectives. The role requires a significant level of experience in project managing and delivering audience-driven campaigns using various communications channels to achieve business goals.

You will be responsible of developing and executing marketing campaigns and strategies, positioning the company brand positively in the minds of stakeholders, in line with its strategic objectives. There will be occasional travel to some of our key Middle east office locations.

Your new role, what’s involved?

• Developing the annual marketing plan in collaboration with the business and wider marketing communications team.
• Conducting desk research when required for campaign development and audience analysis.
• Responsibility for developing and delivering multi-channel marketing campaigns for internal and external audiences, working collaboratively across the team. Campaign management will involve an ability to identify and understand audience needs, as well as an ability to determine relevant and engaging ways to communicate with these audiences.
• Contributing to the agreed annual cross-cutting business themes and corporate brand activity.
• Set objectives and metrics for marketing campaigns that connect to, and help the company achieve, relevant business goals.
• Developing and delivering creative campaign tactics that are integrated across all fields of marketing and communications, including media relations, social media, live events, employee communications, government relations and advertising.
• Driving, managing and delivering clear and compelling content for internal and external audiences to support the campaign objectives, including but not limited to articles, visuals, blogs, awards entries, infographics and film content
• Working collaboratively across the team to develop and deliver an industry-leading programme of targeted, externally focused, issue and expertise-led content
• Supporting the Key Account Management team with campaigns and messaging to key clients throughout the year
• Putting marketing communications plans in place for major project openings, working with internal and external stakeholders and collaborators
• Developing a deep understanding of the business, projects and clients and collaborate with the other marketing strategic business unit leads to collaborate on campaigns and initiatives
• Building relationships across the business and change the perception of what good marketing is and the value marketing can add
• Leading meetings with key internal stakeholders to identify new and emerging topics and ideas, and to build a network to enable a flow of communications
• Collaborating with the Strategic Growth Team on business development and the sales cycle where there are obvious marketing touch points

We’d love to hear from you if you have:

• Bachelors in marketing or related fields.
• 10 years’ experience in Marketing.
• Proven experience in the Middle East region and understanding of the local cultures.
• Experience of developing and delivering marketing communications campaigns.
• Experience in video production and writing engaging communications.
• Experience of appointing and managing agencies to deliver design, video content and photography.
• Extensive knowledge of the marketing communications processes and channels.
• An understanding of how digital tools (such as email marketing, website and social media) are used as part of the marketing communications mix.
• Confidence when working with executive level business leaders.
• Ability to challenge and push back in a constructive way.
• Experience managing multiple projects.
• Experience as a talented communicator (written and verbal).
• Someone who is comfortable working in a fast-paced, busy team with multiple deadlines.
• Someone who can confidently lead marketing for the business and present opportunities and ideas to them that will generate value outcomes.
• Understand the implications of GDPR on marketing and be an advocate of best practice helping the business be compliant.
• Energy, enthusiasm and innovative thinking.

What’s in it for you?

WSP is one of the world’s leading engineering and professional services consulting firms. Dedicated to our local communities, and propelled by international expertise, we are technical experts and strategic advisors, working together to solve some of the most complex challenges.

Here at WSP, we greatly value your work-life balance, and your requirements for flexibility. Work is only one part of our lives, and making time for other things is important, be that our families, our friends, or ourselves.

As well as rewarding you with competitive pay, WSP offers first class medical cover, generous annual leave, and paid professional subscriptions.

Be you, be happy – we strive to maintain a friendly and inclusive culture which respects and maximises the contribution every individual can bring to WSP. We recognize the value of working with diverse teams of varying backgrounds and experiences, and we positively encourage applications from suitably qualified and eligible candidates of all backgrounds.

Apply now and be the future of WSP!

Our team is made up of technical experts and strategic advisors including engineers, technicians, scientists, architects, planners, surveyors, environmental specialists, designers, and program and construction management professionals.

Together we utilise our local understanding, international reach, and global scale to prepare our cities and environments for the future, connect communities, and help societies thrive in built and natural ecosystems.

We design lasting solutions in the Property & Buildings, Transportation & Infrastructure, Environment, Industry, Resources (including Mining and Oil & Gas) and Power & Energy sectors as well as project delivery and strategic consulting services.