Marketing Lead

Traveazy Group; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Marketing Lead to bridge the gap between B2B and B2C marketing. This role involves developing integrated strategies to elevate brand awareness and drive growth. The ideal candidate will leverage AI and CRM tools to enhance campaign efficiency and foster meaningful customer connections. Collaborating with cross-functional teams, you'll ensure seamless execution of marketing initiatives while staying ahead of industry trends. If you're passionate about marketing and thrive in dynamic environments, this opportunity is perfect for you.

Qualifications

• 5+ years in marketing with a mix of B2B and B2C experience.
• Strong understanding of CRM systems and marketing automation tools.

Responsibilities

• Develop integrated marketing strategies for B2B and B2C audiences.
• Drive brand awareness and customer engagement across various channels.

Skills

B2B Marketing

B2C Marketing

CRM Systems

AI Tools

Marketing Automation

Content Creation

Campaign Management

Tools

MarTech Platforms

Job description

We’re looking for a Marketing Lead who can confidently straddle both B2B and B2C marketing worlds; someone who understands what moves businesses, and what excites consumers. You'll be responsible for shaping the brand, driving growth, and creating meaningful connections across all touchpoints. You should be fluent in modern marketing, from strategy to execution, and comfortable using AI and CRM tools to streamline campaigns, automate engagement, and scale outcomes.

What You will Do :

• Develop and lead integrated marketing strategies for both B2B and B2C audiences
• Drive brand awareness, customer engagement, and lead generation across paid, owned, and earned channels
• Oversee and optimize CRM journeys, ensuring seamless automation, retention, and reactivation flows
• Use AI-powered tools to boost campaign efficiency and content production
• Collaborate cross-functionally with product, sales, design, and tech teams to align messaging and growth efforts
• Manage internal resources and external partners to deliver marketing assets and campaigns
• Stay current with marketing trends, channel innovations, and emerging AI solutions.

What You will Bring :

• 5+ years in marketing, with a solid mix of B2B and B2C experience
• Strong understanding of CRM systems and marketing automation tools
• Hands-on experience with AI and MarTech platforms for campaign management and content creation
• A creative yet structured approach to solving marketing challenges
• Experience in tech, SaaS, e-commerce, or high-growth startup environments is a plus
• Comfortable working in fast-paced, iterative settings with shifting priorities